"B Positive" is CBS's sole new comedy for the COVID-delayed fall season. It is a new sitcom from prolific producer Chuck Lorre. Read the whole story
Preliminary pricing for a 30-second ad unit in prime time on CNN is at $231,000 -- sharply higher vs. $92,687 in 2016, according to … Read the whole story
The company looks to track all TV screens and devices into a single-source data stream for licensing to TV networks, media agencies, digital media … Read the whole story
Google says it will end full-day reservations for the coveted position, instead going to a per-impression buy that should make it harder for any … Read the whole story
TV messaging from local cable and broadcast is replacing earned media from political events, which have decreased due to the pandemic, says Mark Lieberman, … Read the whole story
While Fox News Media saw strong ad revenue gains, overall Fox Corp. quarterly advertising was down 7%. Fox Corp. posted $969 million in advertising … Read the whole story
The President's interview on Fox News Election Day morning marks his 100th on the network, marking a symbolic milestone for an industrial complex that … Read the whole story
In Q3, Xbox One accounted for 48% of game consoles' total video streaming viewing time, edging out PlayStation 4 at 47%, according to Conviva. Read the whole story
As long as COVID-19 is an issue -- and many predict we'll have it for some time -- pandemic-themed TV commercials will likewise be … Read the whole story
Fake news? There is simply too much analytical superstructure built on top of the few real journalists doing real reporting. Read the whole story