TVBlog
Friends and acquaintances will tell you they feel frazzled these days from overexposure to social media and news media. Read the whole story
In 4 of 5 key states including Pennsylvania, Michigan, Wisconsin, and Arizona, dominant Biden advertising drove wins for those states' electoral votes, Advertising Analytics … Read the whole story
Ad-tech, supply-side platform Beachfront can now sell real-time cable-system generated video-on-demand inventory from Canoe Ventures, which is owned by Comcast Corp., Charter Communications, and … Read the whole story
Sony PlayStation continues to outspend competitors in major national TV advertising -- $75.7 million from mid-May through mid-November of this year, according to iSpot.tv. Read the whole story
The signs seem to point to ESPN moving in a D2C direction, and producing its own esports events. Read the whole story
The ad industry routinely uses terms like "lift" and "ROI" (return on investment) to benchmark and measure the results of advertising, marketing and media … Read the whole story
- COMMENTARY
"Make no mistake, whether it's a year from now, or 10 years from now. I believe it's inevitable those companies go together," Charlie Ergen, … Read the whole story
- COMMENTARY
The hard work begins now as the media plays its part in trying to help heal a divided country. Read the whole story
- COMMENTARY
Univision News has become the leader in viewership growth, according to Nielsen reports. Read the whole story
- COMMENTARY
How to recruit and prepare the next generation of media executives? Rosenbaum explains how NYC Media Lab is helping to harvest the best and … Read the whole story
