TVBlog
The motion-picture industry is converging with television so swiftly that the two are now more or less the same thing. Read the whole story
For example, in Q1 2021, an average 19.1% of persons 2+ were using TV across total day -- down from 20.8% in Q1 2019. Read the whole story
The flick helped HBO Max make the top 10 most-downloaded app ranking in Q1, and it's generating unprecedented viewing numbers for the still-new streaming … Read the whole story
Prime-time 18-49 viewing for Q1 2021 witnessed a 24% drop, with broadcast TV networks down 26% and cable TV networks falling 22%. Read the whole story
Features could enable the new Apple TV to compete with other devices that enable video chatting on TV. Read the whole story
Decades after Madison Avenue began utilizing interactive ads on the assumption they would perform better than conventional advertising, new scientific research from IPG Mediabrands' … Read the whole story
Ampere Analysis puts SVOD subs at 340 million, versus U.S. population of 330 million. Read the whole story
It's no surprise by now that 2020 was a banner year for digital ad spending, and that it grew its share considerably as many … Read the whole story
Technology transforms real middle-school drama students into animated/virtual performers. Read the whole story
Correction: For the column, "Can Streaming And Theatrical Co-Exist? One Warner Bros. Movie Says They Can" (TV Watch, April 8), "Godzilla vs. Kong"'s opening … Read the whole story
- COMMENTARY
Broadcast and cable TV erosion is accelerating -- at least via traditional measures. There are also far fewer prime-time original shows than a year … Read the whole story
COMMENTARYLegacy TV players with new streamers have advantages and disadvantages when it comes to pressing for CPMs akin to those for prime-time TV, says … Read the whole story
