The title of this new show, "Wahl Street," has been chosen because this series focuses more on Wahlberg's business interests than on his movies. Read the whole story
The company believes the audit would help explain why there was a 20% loss of the Nielsen TV households panel, and why the number … Read the whole story
By a margin of more than two-to-one over its next-closest competitor, U.S. media agency execs say YouTube will be the biggest beneficiary of shifts … Read the whole story
Susan Zirinsky, the five-decade CBS News veteran who was president for two years, will stay on until the new co-heads start in early May. … Read the whole story
Scott Brown, the head of Nielsen's audience measurement product, is leaving to join Experian, MediaPost has learned. Read the whole story
In the first month to reflect a year-over-year comparison with the beginning of the COVID-19-related ad recession, national ad spending expanded 22% in March … Read the whole story
Pepsico's partnering on "Match Me If You Can" promotes launch of Pepsi Mango, brand's first permanent flavor introduction in five years. Read the whole story
With the influx of sports betting/gaming growing in conjunction with content on traditional sports channels, commentary and sports reporting are poised to change. Read the whole story
Brands now have the ability to truly connect with their audiences --- anywhere and any time --- without formality or pretense. Read the whole story