A new fall sitcom premiering Thursday night on CBS feels like a throwback to the wacky world of 1960s television. Read the whole story
Nielsen puts its streaming measurement products -- programming content, advertising and platforms -- together into the new Streaming Measurement Suite. Two of the three … Read the whole story
Ad buyers can use the marketplace to access more than 60 "TV-centric" inventory packages - ranging from viewership-based to live sports deals - and … Read the whole story
Last year, more YouTube viewers watched content on their big TV screens than anywhere else, at 53%, up from 34% in 2019. Read the whole story
WatchTV, which stopped taking new subscribers in July, is offering to switch existing $15-per-month users to HBO Max -- whose ad-free tier is priced … Read the whole story
Total "churn" was 6% in the second quarter of this year, down from 8%, according to Kantar Entertainment on Demand. Read the whole story
Ad agencies are far more uncertain than advertisers: 37% vs. 23% of advertisers. Read the whole story
Netflix still has the upper hand, regularly occupying all 10 top spots with "Grey's Anatomy," "Criminal Minds," "NCIS" and "Manifest" (old and new episodes), … Read the whole story