TVBlog
by Adam Buckman, Featured Columnist
Prime-time interviews such as the one last week with Alec Baldwin on ABC are not what they used to be. Read the whole story
by Wayne Friedman
Nielsen's Gracenote is launching a new tool to predict audiences for entertainment programming on all platforms. Read the whole story
by Joe Mandese
"That doesn't mean for a second that they should be in television," GroupM's Brian Wieser quipped while presenting. Read the whole story
by Karlene Lukovitz
The deal between the largest OTT platform and second-largest app averts a blackout threatened to start tomorrow. Read the whole story
by Tanya Gazdik
Certain brands spent more in late 2020 to make up for a lack of live sports earlier in the year, says iSpot.tv's Stuart Schwartzapfel. Read the whole story
by Wayne Friedman
The increase in marketing spend can largely be attributed to new entries this year including discovery+, Paramount+ and DirecTV Stream. Read the whole story
COMMENTARY
by Andrea Palmer, Op-Ed Contributor
It's been a year of explosive growth and incredible upheaval in health. We have identified five trends as we head into what is sure … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Ryan Reynolds is starting a Creative-As-A-Subscription service for those creators who want to simplify the process - and make ads "simpler, funner and faster." Read the whole story