TVBlog
Finally, someone has produced the TV comedy we have all been waiting for -- a pirate parody! Read the whole story
Experian's data will expand Nielsen's Identity System with IDs for open web measurement, increasing coverage and measurement across screens and devices. Nielsen is already … Read the whole story
NBCU is expanding into in-video games ad sales through a deal with Anzu.io, a Tel Aviv-based in-game advertising platform. Read the whole story
Sources say Licht, executive producer of "The Late Show With Stephen Colbert,' will be anointed by soon-to-be Warner Bros. Discovery CEO David Zaslav next … Read the whole story
Stroman worked at Fox Broadcasting Company for 16 years and rose to SVP of national promotions at News Corp One, where he was responsible … Read the whole story
Tegna says the company is seeing continuing growth vs. pre-pandemic periods. Its Premion business grew 40% for full-year 2021 vs. 2020 despite weakness in … Read the whole story
The 30-second spots, created in-house, are airing in 88 markets across the company's footprint. Read the whole story
COMMENTARYSuppliers like NBCU are "certifying' audience measurement, GroupM is integrating "supply-side" tech, and the IAB Tech Lab has finalized "seller-defined audience" specs. What's next? Read the whole story
- COMMENTARY
A single week brought significant, multiple announcements in CTV, addressable TV, cross-device measurement and fraud prevention. Read the whole story
- COMMENTARY
The NFL has made deals with NBCU, Fox, ABC/ESPN and a "Thursday Night Football" deal with Amazon, totaling $100 billion. Imagine adding another $70.5 … Read the whole story
