In the course of just one 35-minute episode, "The Resort" goes from apathy-inducing to one of the brightest spots on the TV landscape this year. Read the whole story
The NFL launches NFL+ today, as the NFL posted another TV ad record -- surging 14% to $4.3 billion, according to Standard Media Index. … Read the whole story
The upfront TV marketplace, including broadcast and cable TV nets, posted "modest" gains -- up 5.8% to $20.1 billion, according to estimates from Media … Read the whole story
The Thursday night event had the highest ratings since the initial June 9 hearing, which had 20 million viewers from 11 networks. So far, … Read the whole story
Supporting the shift to first-party data and its partnership with Microsoft, the Roku Core 6 framework provides better first-party data opportunities for advertisers, says … Read the whole story
Microsoft's TV attribution research revealed that online shoppers are more likely to learn about a brand or product through TV ads than by searching … Read the whole story
The methodology is designed to enable more accurate comparisons and measurement of YouTube and linear TV audience reach by eliminating redundant audience data. Read the whole story
The streamer reportedly cited unpublished policies limiting references to subjects such as abortion, climate change and gun laws; started running ad after "climate change" … Read the whole story
Coming in at $44 million, according to Comscore, "Nope" had the highest weekend opening tally for an original scripted film in three years. Read the whole story
How can marketers navigate the new TV landscape increasingly dominated by over-the-top programming and streaming? John Bishop, VP business intelligence for Advertiser Perceptions, spoke … Read the whole story
The big entertainment-focused streamers never seem to put sports front and center. But now Disney has. Two weeks ago, it raised the price of … Read the whole story
The Oxford Economics Study - The State of The Creator Economy - looks at how content impacts the economy, examining the economic, societal and … Read the whole story
With the debut of "House of the Dragon" just weeks away, Duolingo wants "Game of Thrones" fans to brush up on their dragon-lord lingo. Read the whole story