Unlike so many other so-called comedies on TV and streaming these days, "This Fool" has not forgotten the comedy. Read the whole story
Eighty-five percent of TV networks are using new measurement currencies and tools in recent upfront deal-making with advertisers, and new measurement options are most … Read the whole story
U.S. TV CPMs are up nearly 40% from 2019 pre-pandemic levels, according to WARC's latest Global Ad Trends analysis. Read the whole story
The deal includes a first-look deal for unscripted TV content and a "blind scripted" deal with Fubo TV, and a new linear channel to … Read the whole story
Q2 subscriptions across all WBD streamers rose by 1.7 million vs. Q1, but were down by 300K in the U.S./Canada. Read the whole story
The streamers' retreat was hardly enough to put a dent in the overall media/entertainment category, though, as spending rose 88% YoY, to $10.9 billion. Read the whole story
Company has hired Patrick O'Connell to succeed Spade as EVP/CFO. Read the whole story
Audacy promotes an "all audio" buy - in which advertisers bundle AM/FM radio and digital audio. Read the whole story
Will the patina of the NFL -- the leading TV franchise in viewing and advertising -- take a hit? Read the whole story
Big entertainment companies have effectively used synergistic marketing to cross-promote their TV shows and movies in their theme parks. It's time for them to … Read the whole story
In theory, this rapidly expanding platform lends itself perfectly to branded channels. In practice, it may not be so easy. Read the whole story
"Today gaming is in its current size is bigger than TV, movies and music combined," says Rishad Tobaccowala. Read the whole story
We're in a Golden Age of agency business intelligence and GroupM's "This Week, Next Week" podcast is a big part of it. All you … Read the whole story