National CineMedia has struck an analytics and measurement deal with iSpot.tv that will give NCM reach, frequency, attribution and tune-in data for its advertising … Read the whole story

Netflix is dominant in streaming consumers' "demand" for original TV programming, but traditional TV-movie companies lead for original and library programs on any platform. Read the whole story

"Shazam" and "Aquaman" sequels' debuts spaced out to spread out the timeframe for costly theatrical release marketing campaigns. Read the whole story

Apple's "Relax It's iPhone-Shake" scored best with men for July, according to TV measurement company TVision. Read the whole story

The data from NewsGuard will enable advertisers to target audiences based on the credibility of thousands of news and information sources using nine basic, … Read the whole story

The studio is poised to release a slate of big-budget films including "John Wick: Chapter 4," "Are You There God? It's Me, Margaret," "The … Read the whole story

"We increased our media investment with CBS to help make it happen," says Ally Financial CMO Andrea Brimmer. Read the whole story

Basis Technologies' Grace Briscoe discusses trends in 2022 campaigns, where "spend is roughly 4x higher than in the same period in 2020." Read the whole story

In the modern digital TV/video world, streaming bundles are on the rise -- even homemade ones. But are they really what consumers want? Read the whole story

The reality is he trails Barack Obama by a margin of two-to-one in another key media metric: post-presidency news coverage. Read the whole story

Yevgeny Peres joined AppsFlyer as EVP product strategy, to help it surpass the $300 million in annual recurring revenue that its cloud-based software achieved … Read the whole story