Building on its deal with Yahoo as its exclusive demand-side platform, DirecTV advertising has expanded the deal to include set-top-box data. Read the whole story

Advanced advertising company OpenAP says the Snowflake Ventures deal aims to increase the speed to market of cross-platform and cross-publisher clean room solutions and … Read the whole story

"Universal has released four of the 12 films that have opened to $40 million or more in 2022, the most of any studio," Comscore … Read the whole story

More than two thirds of consumers plan to cancel a streaming subscription after watching a single show in the next six months. Read the whole story

Launching her hometown's digital channel NBA TV Canada, Matthews drove to Akron, Ohio to cover 18-year-old LeBron James. Read the whole story

Will Netflix or Disney+ "win" as their new AVODs go mano a mano? Read the whole story

Who's to say Netflix won't make another pivot? Maybe live sports is in the cards. Read the whole story

While it's unclear how much impact things like Mediabrands' responsibility index actually have on media and platforms, it is at least a factor. According … Read the whole story