TVBlog
Dr. Phil McGraw announced this week that he has decided to move on from his syndicated talk show, ending a 21-season run. Read the whole story
Netflix has told media agencies it now has 600,000 "monthly active users" for its ad option -- three times the level it launched with … Read the whole story
"A teaser is a way to say you've got a big spot," says one agency exec. Others miss watching the game and seeing spots … Read the whole story
In its first major CPG co-marketing campaign, Instacart fulfilled on a long-time strategy to deliver shoppable television commercials for Michelob ULTRA. Read the whole story
The partnership represents the way GM is "looking at doing our marketing moving forward," says GM CMO Deborah Wahl. Read the whole story
Cher Horowitz, played by Alicia Silverstone, is back and ready to shop. Rakuten today released a teaser of its game day ad ahead of … Read the whole story
A study suggests that the millions of dollars brands spend for one Super Bowl ad may not be the most effective approach to driving … Read the whole story
Unrealistic Ideas, the production company behind the McMillions, which was nominated for an Emmy award, is now working to create a documentary about crypto … Read the whole story
In one ad for Busch Light, Sarah McLachlan amiably spoofs her work for the ASPCA when she learns she's cuddling with a wolf. Read the whole story
- COMMENTARY
Last year there were 98.1 million average minute viewers watching the big game, according to Nielsen, with the average streaming-minute audience at 10.5 million. … Read the whole story
- COMMENTARY
Here are four-game changing principles to ensure Super Bowl ads effectively generate demand, not just impressions. Read the whole story
