NBCU announced that iSpot and VideoAmp have been certified as currencies for "advanced audience" guarantees today at its One23 developers conference in New York. Read the whole story

Fox cited strong demand from local political ad buys on Fox TV stations, and Tubi's growth that helped offset the absence of "Thursday Night … Read the whole story

The deal spans more than 200 countries and regions, excluding China. Read the whole story

Younger adults heavily prefer SVOD -- but avoiding ads isn't their primary reason. Read the whole story

The masthead, piloted in Q4 2022, aims to reach viewers during moments such as live sporting events that are some of the biggest activation … Read the whole story

Publisher signs multi-year contract in effort to monetize its sports traffic. Read the whole story

That's because it's actually going to measure the resonance of your ad buys -- not just the reach, but the qualitative impact of it. Read the whole story

As far as campaign slogans go, I'm not sure it ranks up there with "Morning In America," but I wouldn't be surprised to see … Read the whole story