TV viewership for this year's Super Bowl was up 1% from NBC's 2022 game and posted the best audience numbers since 2017, Fox says. … Read the whole story

Tubi made a big splash, driving more than 2x mentions of any other brand on Twitter. Read the whole story

Volkswagen burst into the top 10 automakers by estimated spend in January 2023 with a whopping 1,241% year-over-year increase. Read the whole story

A critical post by a liberal politician helped generate posts about "He Gets Us," funded by evangelical families. Read the whole story

Viewer results from USA Today's Ad Meter and iSpot.tv show marketers can't go wrong with dogs, dancing animals and celebrities. Read the whole story

This Super Bowl was a more restrained affair than last year's, with just two QR code ads, including one from Limit Break that offered … Read the whole story

Bradbury, who reports jointly to the ANA's Bob Liodice and the 4A's Marla Kaplowitz, effectively succeeds former Ad-ID Executive Director Harold Geller, who left … Read the whole story

One year after NBCU released the first-ever Super Bowl ratings analysis from a source other than Nielsen -- iSpot -- Nielsen is no longer … Read the whole story

Social media and texting behaviors are affected when livestreaming lags real time sports action, notes Phenix, which measured delays during the game. Read the whole story

Greetings, my beloved viewers (and TV industry execs who may or may not have a sense of humor)! It's time once again to peer … Read the whole story