iSpot has acquired measurement and TV attribution company 605 in a deal that will boost iSpot's measurement footprint, adding pay TV set-top-box data from … Read the whole story

The projections have been lowered somewhat due to the advertising downturn and slower-than-expected rollouts of major U.S. hybrid SVOD - AVOD platforms, reports Digital … Read the whole story

Streaming also ranks as the top medium for watching holiday content, per new LG Ads' survey. Read the whole story

While live TV was still found to be the top viewing default source among 46% of U.S. consumers with broadband, it now leads SVODs … Read the whole story

Programming selection on cable TV or streaming also affects how people think about subscribing. Read the whole story

Even as the U.S. JIC pushes to certify new alt currencies, iSpot's acquisition of 605 has reduced the contenders from six to five -- … Read the whole story

"As these genres are rooted in emotion, QSR consumers may resonate with ads that feature similar themes," Sabio VP told "QSR Insider." Read the whole story