Television News Daily
Thursday, September 14, 2023
  • Rao Succeeds Kenny As Nielsen CEO

    Rao, who has served as CEO of Nielsen's Audience Measurement business since 2023, is a 23-year veteran of Nielsen, beginning as director of client … Read the whole story

  • Half Of Buyers Say Addressable TV Played Role In Upfronts

    And 80% of those execs said addressable was an important or extremely important factor in negotiations, a survey done for Go Addressable found. Read the whole story

  • Charter CFO Says Disney Deal 'Met All Of Our Objectives'

    Charter didn't even sustain consequential subscriber losses while emerging with a new, economically sustainable model, according to CFO Jessica Fischer. Read the whole story

  • Xumo's Ad-Supported Programming Now Iris-Enabled

    Advertisers can use IRIS_ID to add brand suitability and contextual data for targeting CTV inventory within Xumo programming. Read the whole story

  • New Tubi Campaign Keeps Going And Going And Going...

    Streamer illustrates its profusion of content with spots that stretch the point, like a dancer whose arms are pulled past human limits. Read the whole story

  • It's The 1980s All Over Again: The Power Of Nostalgic TV Advertising

    It's hard to believe it's been two days since I wrote about Madonna, but she's back in TV advertising news thanks to Pepsi's decision … Read the whole story