Nexstar also reportedly is in talks with Disney, following remarks CEO Bob Iger made in July about a possible sale of Disney's linear TV … Read the whole story

"ABC would add to [Nexstar's] existing $2 billion-plus of annual ad revenue to become almost as big as Fox," said media analyst Brian Wieser, … Read the whole story

Apple TV devices rank #6 in share of programmatic ad spend. Read the whole story

Even more surprising, 35% of 25- to-34-year-olds watch local broadcast TV daily or a few times per week Read the whole story

X named Brett Weitz head of content, talent and brand sales; Monique Pintarelli as head of the Americas; Carrie Stimmel as global agency leader … Read the whole story

U.S. local advertising is forecast to grow 4.4% to $157.1 billion in 2024, according to data released Friday from Borrell Associates. Read the whole story

Jason Kilar has joined the board of directors at Roblox in an effort to expand the company into a more dynamic media and entertainment … Read the whole story

New research indicates a net 27% of U.S. TV viewers aware of Hollywood strikes plan to watch less TV this fall. Read the whole story

Here is a little roundup of relevant news and analysis, starting with what likely is the biggest story of the week. No, it's not … Read the whole story