The existence of the sport of dog dancing, in which dog owners dance with their dogs in international competitions, is a new one on me. Read the whole story
Through 10 weeks of the NFL regular season, the average game among five major TV platforms is up 10.4% to 17.7 million in Nielsen … Read the whole story
Streaming services from TV-based network legacy media companies have the lowest consumer demand for original content series/movies vs. content originating from other platforms. Read the whole story
The move continues a battle with YouTube over value of so-called "premium" versus UGC video for advertisers. Read the whole story
Three in five media buyers said they spend on FAST channels to target a specific audience. Read the whole story
The Committee on Competition with the Chinese Communist Party wants to know. Read the whole story
Solution lets media buyers use AI and brand keywords to identify the content genres and networks favored by their target audiences. Read the whole story
The key may be what happens three months down the road -- how scripted TV shows perform post-strike, especially among loyal (and mostly older) … Read the whole story
Streaming is the way of the future, which we all know, but the model for advertising that has been carried over from linear to … Read the whole story
While the news we watch pushes all our hot buttons, it doesn't serve a useful purpose but does the exact opposite, leading to mental … Read the whole story