Core ad revenue -- excluding political and advocacy advertising and radio station comparison results -- rose 5%. For all of 2023, advertising slipped 1% … Read the whole story

U.S. adults spend more time with broadcast television than with other media, a study found. Read the whole story

Wieser's insights are from a new report commissioned as part of a series from CIMM on the impact of new ad currencies. I personally … Read the whole story

From the DunKings to why the State Farm commercial with Arnold Schwarzenegger "was the most structurally sound use of comedic storytelling." Read the whole story

Among the trends: Statue of Liberty callouts, and a focus on the special accents of celebs like Christopher Walken and the former Terminator. Read the whole story

That's just one of the probing questions addressed in a poll this week from Stagwell's Harris Quest, via the pollster QuestDIY platform. Read the whole story

A third of advertisers now consider addressable TV advertising a "must buy" vs. 22% a year ago, according to DirecTV, which says improved ROI … Read the whole story

The NFL was not pleased that it wasn't notified about the new joint venture streaming service, and reportedly was somewhat blindsided. Read the whole story

Hearst CEO Steven R. Swartz describes the company's 2023 results in his annual letter. Read the whole story