The Trade Desk attributes continued growth from increasing shifting media budgets to CTV and increased use of retail media platforms and retail media data … Read the whole story

Roku's quarterly revenue grew 14% to $984.4 million year-over-year. The company says it "outperformed" the overall ad market and the U.S. linear TV ad … Read the whole story

Megastar Taylor Swift's popularity among younger women may be one reason why beauty brands NYX and E.l.f. advertised during the big game, to positive … Read the whole story

Walmart accounts for 40% of Roku device revenues. What does that now mean for the big streaming distributor's business? Read the whole story

Re Temu's Super Bowl commercial: Unless it signaled something about an alien takeover, it was incomprehensible the first time, and never got better. Read the whole story