Television News Daily
Thursday, September 26, 2024
  • Netflix Viewing Slows Globally, Total U.S. Viewing Up 15%

    Although Netflix continues to see strong global subscriber growth, total viewing hours have only inched up 1% year-over-year, Read the whole story

  • National TV Network Content On Streamers Tops In 'Premium' Video: Study

    A Comcast FreeWheel study shows 78% of viewers say national TV network content on national streaming platforms has higher quality than mobile. Read the whole story

  • CTV Attacking The Walled Garden Fortress: A Little At A Time?

    "Open internet" had $35 billion in estimated ad spend in 2023, with "walled gardens" at $95 billion. Does The Trade Desk have growing influence … Read the whole story

  • You Need A Spending Strategy, NOT A Saving Mentality

    For one, do the math for the CFO. Make the case for fueling the consumer engine of the business by comparing spend to actual … Read the whole story