Television News Daily
Monday, September 30, 2024
  • DirecTV To Acquire Dish, Merger Will 'Incentivize' Programmers

    DirecTV will buy Dish/Sling from its parent Echostar for $1.00 plus the assumption of $9.75 billion in Dish Media debt. At the same time, … Read the whole story

  • Would You Like A Side Of Fries With That GSTV Ad Buy?

    As the lines between conventional place-based ad networks and retail media networks continue to blur, GSTV has announced an integration with retail payment tech … Read the whole story

  • Statara, Comscore Expand Traditional Audience Segments

    The company believes it has found a way to ensure brands do not waste money targeting those not interested in specific products. Read the whole story

  • New Linear TV News Networks: Brands Not Buying In?

    Major TV brands - big automotive, telecom and consumer product companies - rarely place media schedules on even the biggest of three cable TV … Read the whole story

  • A $5 Million Budget Is Enough

    CMOs often lament they need twice that, at least, to stand apart in hyper-speed digital media. The fact is, $5 million is a normal … Read the whole story

  • Hispanic U.S. Market Estimated To Add 7.4M By 2030

    The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults watch less than one hour of live TV per day, with most viewing … Read the whole story