In the pantheon of media giants, Turner was a magnetic, charismatic, one-man energy field who zigged when everyone else zagged. Read the whole story
Ad spend for NFL programming witnessed a 32% year-over-year gain in the month. The NFL's share of all national linear TV ad dollars is … Read the whole story
Nielsen said: "Contrary to what Paramount has shared, we are not seeking 'substantial price increases' in our proposal." Read the whole story
The show last air two years ago - yet its Nov. 10 season premiere delivered 16.4 million viewers. Read the whole story
Co-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting to Chief Content Officer Eric Levin. Read the whole story
However, linear TV ads are more likely to be seen as intrusive or annoying. Read the whole story
YouTube is rolling out a suite of new ad features to help brands better connect with creators across buying, formats, and measurement - with … Read the whole story
Understanding cross-channel measurement across devices for online advertising has become one of the most critical tools for marketers planning multichannel campaigns. Key guidelines were … Read the whole story
Cynthia Erivo and Ariana Grande star in the campaign Comcast/Xfinity launched in partnership with Universal Pictures. Read the whole story
In 2022, Jeff Shell, then CEO of NBCU, considered giving back the 10 p.m. hour to network affiliates. In the current marketplace, could he … Read the whole story
Sequent's partners, Jim Spaeth and Alice Sylvester, have assiduously helped marketers understand the enormous complexities and see through the smoke and mirrors of marketing … Read the whole story
An open mind and trust drive consumer spending, according to the study. People who like to learn are naturally more receptive to ads and … Read the whole story