National TV marketing for streamers is down 29% to $149.2 million in media spend/value for the most recent three-month period vs. a year ago, … Read the whole story

Brands can benefit from Walmart Connect - the retail media network of Walmart and its network's 145 million weekly customers - to NBC's linear … Read the whole story

One clue would be to analyze those more intense NFL consumers. Data analytics company Antenna says at the start of this NFL season, NFL+ … Read the whole story

With the NFL season just past the halfway point, in this week's edition I'm updating version of a column I wrote last season on … Read the whole story