The expanded integration is the first to offer these services from one platform - a connected workflow for creative traffic and distribution - and … Read the whole story

Meanwhile, Dentsu has quietly abandoned an effort to organize an ad industry coalition supporting legitimate, fact-based journalism. Read the whole story

A string of ad platforms expanded their retail media ad partnerships this week at CES 2025. The partnerships all focus on data. Read the whole story

The IAB, Michigan Press Association, cable lobby and others say businesses will face "extensively documented, irreparable harms" if the Federal Trade Commission's new click-to-cancel … Read the whole story

Innovid says the product - in a partnership with Roku - will help drive incremental reach, reduce waste, and improve campaign performance. Read the whole story

Amazon grew 40%, Apple was up 63% and LG added 10.8%. Roku still leads as of Q3 2024 with 37% open programmatic ad share … Read the whole story

Does this mean lowering the media-buying threshold for such traditional media messaging - especially given lower legacy TV viewing? Where does more exposure on … Read the whole story