"The New Yorker" devotes 13 pages to a new profile of Lorne Michaels this week as his show, "Saturday Night Live," marks its 50th anniversary this year. Read the whole story
EDO has struck a deal with AI-powered ad-tech firm Chalice AI to optimize better outcomes across programmatic CTV and digital ad campaigns. Read the whole story
Sports made up 26.4% of all broadcast viewing time in the third quarter of 2024, with the Summer Olympics and the NFL. Read the whole story
Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning has … Read the whole story
The tech companies join many other organizations that have given money such as Snap, Disney, Paramount, Comcast and NBCUniversal, Amazon and Netflix. Read the whole story
The brand said "the time is right" for first Super Bowl ad, following the introduction of its Duracell Scientist character late last year. Read the whole story
Although ad-supported streaming and digital platform businesses continue to show gains, a GfK study for the TVB says, ad-free streaming platforms are still a … Read the whole story
Perhaps the biggest threat to Roku comes by way of Walmart's recent deal to buy TV manufacturer Vizio, and its Smartcast OS, according to … Read the whole story
"To just really manifest that connection in people's minds and to hopefully alter the phenomenon - at least temporarily - to make people dream … Read the whole story