The unscripted TV show will see Fallon starting up a marketing agency staffed by up-and-coming brand creative personnel. Read the whole story

Ad platforms with high exposure to performance-driven campaigns and Chinese brands face the biggest threat from higher tariffs on imports. Read the whole story

In an effort to boost the in-app presence of emerging creators, YouTube is expanding its "Hype" program to more creators in testing markets. Read the whole story

Digital ad revenue grew nearly 15% to $259 billion in 2024, according to the IAB, which released its annual internet ad revenue report on … Read the whole story

Candle Media-owned Moonbug Entertainment launched a campaign promoting 3D animated children's YouTube series "CoComelon." Read the whole story

Another strange moment in a different marketplace could be occurring - the upfront market for national TV networks and premium streaming platforms. Read the whole story