"Basketball was on everyone's mind in March - including automotive advertisers," says Stuart Schwartzapfel, EVP, media partnerships at iSpot.tv. Read the whole story

The film had an average national TV ad spend, but analysts were concerned about whether it could be profitable. Read the whole story

The data highlights growing regional disparities in attention performance and continued strength from tech and media advertisers. Read the whole story

A new analysis released this morning by the IAB estimates digital video has overtaken linear TV share of ad spending and will increase that … Read the whole story

Oscar voters will no longer be able to cast final ballots in categories in which they haven't seen all of the nominees, the Academy … Read the whole story

Just when I thought the digital media universe couldn't get more alienating, Horizon Media's research team stumbled on an incredible new Millennial-Alpha household trend: … Read the whole story