TVBlog
by Adam Buckman, Featured Columnist
ABC is creating an all-detective Tuesday with the arrival of a new addition to its growing stable of self-styled sleuths. Read the whole story
by Wayne Friedman
The company, which includes the CNBC, MS Now, USA Network, Syfy, Golf Channel, E! and Oxygen networks, also posted a 5.4% drop in linear … Read the whole story
by Steve McClellan
Hofstetter has been with the Publicis-owned company for six years, and before that was president of Comscore and Dentsu's CEO 360i. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
As Sinclair, Scripps, Gray and other remaining major TV station owners continue to fight for survival, billion-dollar deals are likely to disrupt the employment … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
The winners will be honored at the Marketing: Automotive conference during the New York International Auto Show on April 16 at the Javits Center … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers and finance teams often face misunderstandings over money and performance, even with marketing mix-modeling. A study by Recast found only 10.9% of marketers … Read the whole story
COMMENTARY
by Randy Gudiel
For small brands in particular, the World Cup should not be treated as a media buy when in truth it's something far greater: a … Read the whole story