TVBlog
by Adam Buckman, Featured Columnist
Total viewership declines for TV's major awards shows have slowed in recent years, but the trend is still here. Read the whole story
by Wayne Friedman
Bloys is poised to step in following the departure of Cindy Holland, chair of Paramount's D2C business. Bloys is currently chairman/CEO of content for … Read the whole story
COMMENTARY
by Joe Mandese
The ANA's "cross-media" measurement service plans to expand beyond linear, CTV and online video to include measurement of any and all other media formats, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Could AI create some brand messaging and find a way to air it on the networks - without permission? Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Sixty-three percent of YouTube channel sessions from viewers are from "creators" such as MrBeast, Dude Perfect and Dash Roblox, according to TVision. Read the whole story
COMMENTARY
by Stephanie Dolan, Op-Ed Contributor
For decades, success in entertainment was measured by what audiences watched. Increasingly, it will be measured by what they do next. Read the whole story