By many counts, mid-rolls are among the fastest-growing online video ad formats, but consumers might not be so fond of this style of marketing. Mid-rolls are increasing at a rate … Read the whole story
Google's YouTube is getting ready to drop underperformers from its roster of 100+ professionally produced original content channels, according to a new report. Read the whole story
Following on yesterday's Research Brief on connected TV ad preferences, a new study from Harris Interactive on behalf of MediaBrix shows that only 28% … Read the whole story
"The relative size of this segment will grow over time and steal share from Traditionalist shoppers as the uptake of smartphones and tablets continues … Read the whole story
"WSJ" and Tout are giving over 2000 reporters the ability to capture and post video clips from the field. WorldStream is offering a video … Read the whole story
"The New York Times" has relaunched its online video platform at NYTimes.com, with a new design, larger player and improved navigation. The revamped platform … Read the whole story
There is nobody in the entertainment business quite like James Franco, the over-achieving actor-writer-producer-director-student-etc. who often appears to be simultaneously juggling more creative projects … Read the whole story
Digital screens are taking over the world. Specifically, LCD backlit screens are taking over the world. You may say "no big deal," but I … Read the whole story