North American Internet traffic more than doubled this year, with multi media content comprising about two-thirds of Web traffic in primetime hours, thanks in large part to Netflix streaming. Network … Read the whole story
Given the evolution of digital, one can say the most recent year will always be the best for digital advertising and creative, both in … Read the whole story
The company created a 60-second minivideo recap of what had happened for the prior week on Twitter around music and created weekly tweet-sized, 50-second … Read the whole story
Advertisers planning on investing millions of dollars in the biggest advertising event of the year may be missing out on one critical metric. Our … Read the whole story
My two most recent Online Video Insider pieces focused on the world of media exchanges/RTB (real-time bidding/buying), sometimes called "programmatic buying." The first is … Read the whole story