VidBlog
by P.J. Bednarski, Staff Writer
YouTube beauty channels are popular and numerous--and a new study says their voices overwhelm YouTube sites operated by beauty brands themselves. Vloggers just out-produce the marketers. Read the whole story
by Larissa Faw
GroupM Entertainment is serving as a financier and executive producer for the new Hulu series "My Side of the Sky." GroupM clients get a … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
TV Everywhere is taking off. So says the early data. The number of authenticated TV Everywhere streams doubled in 2013 to 574.2 million, up … Read the whole story
by Aaron Baar
As the national exclusive cruise line advertiser for NBC's broadcast of the Winter Games, Carnival Cruises is launching a new marketing campaign timed to … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
As Season Two of the mighty "House of Cards," the most-watched show in the history of Netflix in every country that Netflix is in, … Read the whole story
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by Tyler Loechner
2013 was AOL's best year in the last decade, according to Tim Armstrong, chairman and CEO, and programmatic played no small part. Per its … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
High-caliber content allows a publisher like Pandora to do something no company in the video ad space can, or is willing to do: earn … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some may remember Verizon and other telecommunications companies rolling out platforms several years ago that repurpose television advertisements to serve up on publisher sites … Read the whole story
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by Wayne Friedman
Sold out for months, ABC announced a partial list of 14 advertisers for this year's Academy Awards -- including many longtime repeat marketers. With … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
It was a pretty exciting week for Apple as well, adding a star of my prodigious luminosity to its universe of brand adherents. Apparently … Read the whole story
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by Mark Walsh
With the new infusion of capital, the company plans to launch a mobile video ad exchange and introduce other tools for monetizing apps later … Read the whole story
by Joe Mandese
The National Association of Broadcasters (NAB) Thursday called on Nielsen to delay a planned roll-out of a new "hybrid" method for measuring local TV … Read the whole story