VidBlog
by P.J. Bednarski, Staff Writer
The big march to digital viewing and advertising is being watched by the political ad spenders, too, and they are cautiously getting in line. But at this point, they like … Read the whole story
by Wayne Friedman
Viacom has settled its long-time, 7-year-old copyright $1 billion lawsuit with Google's YouTube. It's the one in which YouTube users were allowed to put … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
We can't offer you $1 billion, but we can offer you something better. Actually, wait. Maybe not better. But you could still win free … Read the whole story
by Karl Greenberg
Joao Batista Ciaco, advertising and relationship marketing director for Latin America and Brazil at Fiat Automveis, tells "Marketing Daily" that creating this kind of … Read the whole story
COMMENTARY
by Jen Sargent
Native advertising is taking the advertising industry by storm, and among the many possible execution strategies for brands and publishers, video is proving to … Read the whole story
by Karlene Lukovitz
Dole Fruit Squish'ems, launched in the U.S. in January 2013, has built national retail distribution and is now focused on marketing programs to drive … Read the whole story
by Aaron Baar
"The technology is evolving, and the challenges are evolving and we're helping [companies] work through it," CDW's Dean Lamb tells "Marketing Daily." "If you … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In an experiment that proves more interesting than you would think, Cartoon Network broke a 22-minute series episode into 15-second snips. Go figure. It … Read the whole story
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by Thom Forbes
One thing that's made with superior spit and finesse in the U.S. is the spirit of luring customers from the competition. And so it … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Social media and big data will be key to the future success of business, most chief marketing officers believe. But most also have doubts … Read the whole story
COMMENTARY
by Gary Holmes
With another season of "Girls" coming to an end this Sunday, I'm moved to ask what is it about Lena Dunham that drives otherwise … Read the whole story