VidBlog
Could this be the summer that online video breaks out really big because of a big push from the cinema? Listening to a couple NewFronts presentations on Monday, it seems … Read the whole story
Brands use social media to market and advertise product and services, but miss the opportunity to direct consumers to specific locations like CVS, Wal-Mart … Read the whole story
- COMMENTARY
U.S. internet users are conducting more and more searches that start and finish on different devices. This multidevice behavior makes paid search targeting and … Read the whole story
The winners for the 2015 Breakthrough Innovation Project include the usual industry giants, including PepsiCo, which won three awards, one of which is for … Read the whole story
- COMMENTARY
It is 18 long - and short - months before the next major election. And while it's too early to predict the winners (though … Read the whole story
Dynamic creative optimization, the latest piece of the advertising supply chain to go programmatic, remains a hot industry topic -- especially since Adobe Systems … Read the whole story
- COMMENTARY
Don Draper, a copywriter and creative director whose ideas were some of the most thought-provoking and talked-about of the decades between the Sixties and … Read the whole story
The ad industry's media ratings watchdog, the Media Rating Council, has issued its first ever guidance for a "mobile viewable" ad impression, maintaining similar … Read the whole story
- COMMENTARY
Video-on-demand (VOD) is a benefit of a viewer cable subscriptions, but still not front and center in the television ad model discussion. So where … Read the whole story
Tremor Video, a video ad tech firm, on Monday announced that it has partnered with placemedia, a Viamedia subsidiary and supply-side platform (SSP) for … Read the whole story
