New numbers crunched by 7Park Data shows that sports and mobile apps make a great team. Views are up, bigly. Read the whole story
Traditional TV networks/producers are seeing continued growth in long-form content for digital media -- on laptops/computers, connected TV and even smartphones. Time spent watching … Read the whole story
The average click-through rate for a standard banner ad globally is 0.16%, though there were considerable differences across regions. Read the whole story
CBS continues to be more optimistic about broadcast TV ad spending next year -- forecasting flat revenues versus 2016. Other media estimates have projected … Read the whole story
Facebook is stepping up its efforts to woo publishers with a new feature allowing users to browse curated selections of content from news publishers … Read the whole story
Video marketing platform Innovid says its new integrated marketing cloud technology will offer better personalized video ad consumption, with a new marketing cloud suite … Read the whole story
FCC Commissioner Michael O'Rielly slams the agency for its recent "attempt to intimidate providers in order to shut down popular offerings to consumers." Read the whole story
One media analyst believes Walt Disney would be better without ESPN-- that the volatility around the big cable TV network is a distraction when … Read the whole story