Viant has produced a smart, easy-to-understand primer to Automatic Content Recognition that lets marketers track consumer viewing habits and preferences. Read the whole story
With 89% of U.S. consumers saying they can't live without their smartphone or always have it within arm's reach, it's no wonder that 57% … Read the whole story
The company is also working on gaining MRC accreditation for video impressions and viewable statistics, as well as General Invalid Traffic, which includes bot … Read the whole story
The explosive growth of video in 2016 makes 2017 an important year for video content, and as more publishers are tempted to use it, … Read the whole story
Though not yet on par with YouTube, Snap is increasingly well positioned to capture "TV money," analysts suggest. Relative to Google's video hub, "Snap … Read the whole story
Geico launched its third round of pre-roll videos that crushes its own ads for a viewer's entertainment and convenience. The company created five different … Read the whole story
While McDonald's is the dominant player in the fast food world, it remains an upstart when it comes to its coffee. Now, the chain … Read the whole story
Every now and then, a consumer happens upon a brand by accident and such serendipitous discovery can mean additional business if you plan for … Read the whole story
When 7-year-old Joseph Perez asked Tom Brady at Super Bowl LI Opening Night "Who is your hero?" he probably wasn't expecting the veteran quarterback … Read the whole story
"This transaction will accelerate Yahoo's operating business especially on mobile, while effectively separating our Asian asset equity stakes," Marissa Mayer, Yahoo CEO, said in … Read the whole story