VidBlog
The big bank yanked its advertising from hundreds of thousands of sites, with more to come, fearful ads were showing up on hate sites of all stripes. Randall Rothenberg says: … Read the whole story
Yahoo has redesigned its homepage and updated its Yahoo Finance and Yahoo Sports hubs for its Spanish-speaking audiences in the U.S. and Latin America. … Read the whole story
Marketers can now measure campaigns on the Roku platform using detailed demographic metrics comparable to linear TV with Nielsen Digital Ad Ratings (DAR). Read the whole story
The six-second spot is a "great canvas," says Marie Gulin-Merle, CMO, L'Oreal USA, speaking at the 4As conference. "You can grab attention without risking … Read the whole story
Videology released the latest installment of its Knowledge Lab educational series on video header bidding. It notes header bidding, in this case, is a … Read the whole story
Behavioral science and marketing company BrainJuicer announced it will rebrand as System1 Group, PLC. The move combines the ad agency with its research group … Read the whole story
- COMMENTARY
2016 was another record-breaking year for the auto market, with U.S. shoppers buying 17.5 million cars, trucks and crossovers, just ahead of 2015's previous … Read the whole story
- COMMENTARY
Reports suggest Apple is looking to reinvent that bundle -- kind of -- by including "premium" ad-free TV networks, such as HBO, Showtime and … Read the whole story
Two iconic brands will merge to form a new company within Verizon that it plans to call Oath. Tim Armstrong confirmed the new name … Read the whole story
Nearly half of ad executives surveyed recently about their advertising plans for "fake news" said they either don't care or do not know what … Read the whole story
- COMMENTARY
Asked which social media platform they spend the most time on, 28% of the Forbes' "30 Under 30" candidates said Facebook, followed by Instagram … Read the whole story
- COMMENTARY
Now that the dust has settled on the Raiders' move to Las Vegas and the gold glimmer has worn off a bit, one thing … Read the whole story
