May 1 - 4, 2016
Key Largo, FL

Event Sponsors

Agenda

Sunday, 05/01

6:00 PM

Monday, 05/02

7:00 AM
Registration Opens
Carysfort Ballroom
8:00 AM
Breakfast
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Opening remarks
MC
Erik Sass, Editor, Publishers Daily, MediaPost 
9:15 AM
Keynote Q&A: Can Trust Be Monetized?

With trust in news providers reaching record lows, U.S. news publishers face the twin challenges of earning trust back while remaking themselves to keep pace with changing technology and reader behaviors. Hear how The Guardian US is tackling these issues as well as ad blocking, native, and programmatic.

Interviewee
Eamonn Store, CEO, North America, Guardian News & Media 
Interviewer
Erik Sass, Editor, Publishers Daily, MediaPost 
9:45 AM
Presentation: Block and Blue
The worlds of publishing, marketing and technology are frantically seeking solutions for the multi-billion-dollar revenue hemorrhage called ad-blocking. Bob Garfield explains the convergence of technology, impunity and plain inevitability that got us to where we are today.
Presenter
Bob Garfield, Co-Host, On The Media/Host, “The Genius Dialogues” 
10:00 AM
Panel: Un-Blocking The Great Consumer Revolt of 2016

Ad blocking poses a fundamental challenge to the century-old media bargain with consumers, free/near-free content in exchange for sponsor interruptions. We explore the first wave of publisher responses, from reminding consumers of the perennial bargain, to offering paid content alternative, to recalibrating ad loads. What are we learning about the motives for ad-blocking, the viable solutions, and how to open the conversation with consumers? Is barking the bromide that we just need to “make better ads” really enough? Are there more sophisticated, actionable solutions? 

Moderator
Bob Garfield, Co-Host, On The Media/Host, “The Genius Dialogues” 
PanelistS
David Chavern, CEO, Newspaper Association of America 
Ann Marinovich, VP, Advertising Products & Strategy, Forbes 
Patrick McCann, VP of Data Science, CafeMedia 
David Rowley, Sr. Director, Digital Ad Platform Strategies, Advance Digital 
James Van Sweringen, Head of Data Science and Yield, Mansueto Ventures/Fast Company, Inc. Media 
10:45 AM
Millennials and the Content Conundrum

A raft of digital native publishers rushed to market this year claiming to have cracked the code on millennial media consumption. From blending lifestyle and fashion with hard news to devising novel formats and social drivers on devices, these publishers argue that a new generation comes at their content differently? We ask, who is the millennial media consumer? Do they demand us to rethink content, context and format? And how should legacy media brands respond?

Moderator
Mike Rothman, CEO, Fatherly 
PanelistS
Courtney Coupe, Executive Producer, Digital Video Development and Production, Great Big Story 
Joseph LaFalce, Executive Director, Business Development, People and Entertainment Weekly 
11:30 AM
Presentation: Apps Vs. Mobile Web Revisited

The longstanding debate over publishers investing resources mobile app strategies over mobile Web has evolved along with the mobile platforms and technologies themselves. Changes in mobile search, app indexing, iOS and Android app cross-linking, alerts and now Google AMP are evolving mobile discovery and the routes media take to access consumers and maintain relationships. What is the new app-vs-Web equation for publishers?

Presenter
Shaun Koiner, Chief Product Officer, PerformMedia/The Sporting News 
12:00 PM
Roundtables:

The Ad-Blocking Challenge - David Chavern, CEO, Newspaper Association of America
Media for Millennials  - Mike Rothman, CEO, Fatherly
Apps v. Web - Shaun Koiner, Chief Product Officer, PerformMedia/The Sporting News

 
1:00 PM
Lunch
1:10 PM
Sponsor Lunch Presentation
Golf at Hammock Course
Deep Sea Fishing
Eco Kayaking Tour
6:30 PM
Cocktail PartyPalm Court
7:30 PM

Tuesday, 05/03

7:30 AM
Registration Opens
Carysfort Ballroom
8:00 AM
Breakfast
8:45 AM
Keynote: The Mysterious Female Millennial Reader: How To Capture Her
Who knows what a female millennial is? Many outlets claim to know, but few take the time to really understand what that word means, how they consume news, make fashion choices and what overall influences their day to day existence. Hollywoodlife.com President and Editor-in-Chief shares what has worked and how they successfully created a destination for these 18-34 year olds to devour the news, entertainment, style and lifestyle they desire.
Keynote
Bonnie Fuller, President and Editor in Chief, Hollywood Life 
9:15 AM
Header Bidding: Does Higher Tech Create Higher Yield?

Header bidding is the new, new thing – promising publishers an upper hand in the programmatic ad economy. By blending direct and third party buyers into a single view, publishers are supposed to get a truer picture of market value for any impression and realize a higher yield. Maybe. Header bidding adds to the ad-tech, complexity, cost that are already weighing down the eco-system. It can worsen a latency issue that is already sending consumers to their ad-blockers. Is this a fix for the challenge of monetizing programmatic or just an amplification of ad-tech’s worst qualities?

Moderator
Daniel Ambrose, Principal, Ambro.com 
PanelistS
Ashok Ganapam, Global Head of Business Development & Yield/Reuters.com, Thomson Reuters 
Michael Hannon, VP, Yield and Revenue Optimization, Purch 
Marisa Preston, Director of Programmatic Operations and Platforms, IDG Tech Network 
10:00 AM
Presentation: Building Local Digital Upfronts

The “Upfront” is not just a concept for major broadcasters but in fact can help create more sustainable, predictable business models for all digital media. Atlanta Journal Constitution’s Eric Myers shows how to create a calendar of event driven editorial coverage that can align independent content with client initiatives well in advance. He demonstrates how the AJC team creates a guide and system that allows clients and publishers to appropriately plan resources around content needs throughout the calendar year and deepen their business partnership over the long term.

Presenter
Eric Myers, President, Belo Media Group 
10:30 AM
The Platform Calculus

Instant Articles, SnapChat, Apple News, Google AMP – the distribution options are piling up. But every publisher has to do its own cost/benefit math via a complex calculus. What does their brand get back from how much effort, distributed content, shared or lost ad revenue? How have the platforms themselves evolved in their willingness to share revenue, audience data and analytics? We ask companies to report their early returns.  

Moderator
Brian Kroski, Chief Digital Officer, American Media Inc. 
PanelistS
Rory McCafferty, SVP, Digital, News Communications 
Dave Park, Head of Business Development and Revenue, Bauer Xcel Media 
Bethany Powell, Digital Creative Director, National Geographic 
Gretchen Tibbits, COO, LittleThings 
11:15 AM
Presentation: The First-Party Data Revolution

Across the industry, publishers are harnessing their own data to grow on site engagement and help advertisers achieve stronger campaign results. In this session, Chip Schenck, SVP and Chief Data Officer of Meredith Corp., will share how Meredith has leveraged its data to boost ad performance, improve consumer marketing, make its offline platforms more valuable, and establish entirely new revenue streams. 

Presenter
Chip Schenck, VP, Programmatic Sales and Strategy, Meredith 
11:45 AM
Roundtables:

Header Bidding - Dan Ambrose, Principal, Ambro.com
Working with Platforms - Gretchen Tibbits, COO, LittleThings
Millennial Women: Love ‘Em, Don’t Judge 'em - Bonnie Fuller, President and Editor in Chief, Hollywood Life

1:00 PM
Lunch
Snorkeling at John Pennekamp Coral Reef
Everglades Alligator Farm Trip
Relaxing at The Ocean Reef Pool
6:30 PM
7:30 PM

Wednesday, 05/04

7:30 AM
Registration Opens
Carysfort Ballroom
8:00 AM
Breakfast
8:45 AM
Keynote: The Onion's Foolproof Guide to Branded Content

Rick Hamann, Chief Creative Officer of Onion Inc., will share the secret formula for creating the world's greatest branded content. In addition to overseeing Onion, Inc.’s various properties and creative endeavors, Hamann heads up in-house creative services agency, Onion Labs, which combines the best comedy writers and marketing talent to create advertising content worthy of The Onion name.

Keynote
Rick Hamann, Chief Creative Officer, Onion, Inc. 
9:15 AM
Panel: Reassessing The Content Studio Model

Three years into the digital custom content trend what have we learned about what makes these business models work…or fail? How can studios move beyond one-hit wonders that produce cool case studies and secure a flow of reliable business? What does an effective content studio sales team look like and how can it meet the challenge of maintaining that flow? What editorial staffing strategies work for different organizations to make the cost structure work? And ultimately, do publishers really want to look and act more like creative ad agencies? Is this really core to their mission and skill set?

Moderator
Erik Sass, Editor, Publishers Daily, MediaPost 
PanelistS
Lindsay Allen, Senior Director, Content Marketing Development, Evolve Media 
Heidi Cho, VP Digital Content, Rodale Inc. 
Elena Sukacheva, SVP Content Solutions Unit and Global Events, The Economist 
10:00 AM
Presentation: Membership Has Its Plusses: Growing Slate’s Member Model

In a world of iTunes, Spotify and Netflix, consumers appear ready to pay for digital content again. But what do you do if you aren’t hulu, HBO or Amazon? How are other media brands exploring memberships, micropayments, and aggregation apps for additional consumer-direct revenue? They appear to be learning that you don’t have to be Amazon or Netflix to learn something from their successes.

Presenter
David Stern, Director of Product Development, Slate Magazine 
10:30 AM
Roundtables:

Content Studio Economics - Lindsay Allen, Senior Director, Content Marketing Development, Evolve Media 
Paid Content 2.0 - Heidi Cho, VP Digital Content,   Rodale Inc.

11:30 AM
Conference Concludes

Venue

Ocean Reef Club, Key Largo, FL
35 Ocean Reef Drive
Carysfort Ballroom
Key Largo, Florida, 33037
Registered attendees of the Summit may book accommodations at The LINE Austin at a discounted group rate. To book within our room block at the discounted rate please use the following link: MediaPost's Publishing Insider Summit

**This discount room rate and block expires on Wednesday, September 11th, 2019.**





Ocean Reef Club is located at the northern tip of Key Largo, approximately 50 miles by road southeast of Miami Airport. Its two thousand lush tropical acres are bordered on three sides by water. The Club can be reached by land, sea and air. An exclusive getaway for business or leisure, Ocean Reef is world-renowned for its gigantic meeting spaces and numerous services. Lodging options abound, with the Inn, as well as rentable condos, studios and villas for groups of any size. With tons of dining and recreation options, work won't be all you're thinking about. You can sail away on a yacht, lounge by the sea with the only living coral reef in North America or golf at one of their immaculate courses. There's also a spa, fishing opportunities, a fitness center, tennis courts and more. There's something for everyone. Come to work, stay to play.



 


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