June 11 - 12, 2020
Virtual Event - ALL times ET

Event Sponsors

Agenda

Thursday, 06/11

Day 1 - Media’s Biggest Stress Test - ALL times EST
12:30 PM ET
Opening Remarks
Opening Remarks – Media Crisis Squared
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:40 PM ET
Keynote Q&A: Meredith Leans Into Data and Diversification
Facing record traffic surges along with record plummets in ad spending, one of the world’s largest publishers finds glimmers of growth. Meredith’s Chief Digital Officer explores how the company’s diversified portfolio of e-commerce, licensing, first-party data and print (yes, print) are lifelines in the current crisis.
Interviewee
Catherine Levene, President, Chief Digital Officer, Meredith National Media Group 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
1:10 PM ET
Sponsor Spotlight Presentation - "Content Metering for Audience Growth"
1:20 PM ET
Trivia Break
1:25 PM ET
Panel: The Ultimate Business Models Stress Test
Already struggling against the ongoing pressures of sustaining profitability under digital pressures, the Covid-19 epidemic only made matters worse for most media companies. We pair senior execs from a legacy brand with a digital native media powerhouse to explore how their businesses are experiencing and responding to the crisis. Where were costs cut, staffing adjusted, events reconsidered, inventory adjusted? And were there any opportunities for growth during this radical shift in unprecedented crisis? And what will likely xchange for good?
Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Craig Kostelic, Chief Business Officer, U.S. Advertising Revenue and Head of Global Advertising Solutions, Condé Nast 
Joy Robins, Chief Revenue Officer, The Washington Post 
Jessica Sibley, CRO, Forbes 
1:55 PM ET
Yoga Break
2:05 PM ET
Roundtables

Business Strategy in a Crisis - Eric Myers, President, Belo & Co. 
Interviewer: Sara Guaglione, Reporter, MediaPost's Publishers Daily
How do you recalibrate revenue streams, staff levels, resources when the crisis hits? 
Rethinking Events - Dea Lawrence, CMO, Variety
Interviewer: Lisa Singer, Event Editorial Manager, MediaPost
No part of publishers' business stopped as absolutely as live events, so how do you best virtualize the experience? What have we learned about bringing live events into virtual spaces and about positioning programs for recovery?
Ad Sales in Crisis Mode - Michael Kuntz, Chief Operating Officer, National Division, Gannett
Interviewer: Steve Smith, VP, Editorial Director, Events, MediaPost
How do you retain, redirect and mollify clients as advertisers ebb back into the market?

Friday, 06/12

Day 2 - The Advertising and Product Shuffle - ALL times EST
12:30 PM ET
Open Remarks - Welcome back
12:40 PM ET
Keynote Q&A: Staring Down A Crisis: The Week Junior’s Launch Story

Publishers have been developing new products feverishly throughout this crisis. But what happens when a long—planned launch (in print, no less) occurs just as the world locks down? Dennis Publishing’s CEO shares how The Week Junior turned challenge into opportunity.

Interviewee
Kerin O'Connor, CEO, Dennis Publishing 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
1:05 PM ET
Q&A: Podcasting’s Big Moment?
While the great pandemic triggered an overall decrease in podcast use, it roared for many premium publishers like Slate. CRO Charlie Kamminer explains how one of the oldest podcasters got smarter about contextualized promotion, consulted sponsors on crisis-aware messaging, and is now leveraging its brands into live video.
Interviewee
Charlie Kammerer, Chief Revenue Officer, The Slate Group 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
1:30 PM ET
Panel: Traffic Up, Revenue Down: Rethinking Ad Inventory
From dynamically created email to customized site experiences to more segmented marketing offers one of the best ways to monetize your first party data is by personalizing every touchpoint. But when is the one-to-one approach - in messaging, content, even advertising, worth the lift?
Moderator
Steve Smith, VP, Editorial Director, Events, MediaPost 
PanelistS
Nick Johnson, Vice President and Head of Advertising, McClatchy 
Jason Tate, Director, Programmatic and Partnership Development, MediaNews Group 
Melanie Winer, VP of Media Strategy & Client Success, Insider Inc. 
2:00 PM ET
Roundtables

The Video Opportunity - Mort Greenberg, SVP, Media Solutions, Military / HistoryNet / Defense / Federal / + Sunset - Sightline Media Group 
Interviewer: Lisa Singer, MediaPost
Shelter in place supercharged video streaming, across social, OTT and mobile. How did publishers benefit?

Product Development - Brandon Smith, VP of Product Group, Nine Media
Interview: Rob Williams, MediaPost
Many publishers met the crisis by innovating feverishly. But with ad support down, staffs cut and consumer purse strings tight, where was product development to look for building good new experiences that also made good business sense?

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