What Do First Party Data and Golf Have In Common?
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Presenter: James Capo, Chief Operating Officer, Omeda
James brings a wealth of experience from within the media and information industries to Omeda. Previously at Access Intelligence as VP of Digital Business Development, he currently leads our sales, marketing, and product development teams. Earlier in his career, James served at Cygnus Business Media and was instrumental in developing data and digital solutions for their entire portfolio of brands. He began his career at the Associated Press where he worked with AP’s broadcast clients in both technical and product development roles. His unbridled optimism, complete customer focus and technical acumen are shaping the future of Omeda’s platforms and the industry.
Presenter: Tony Napoleone, VP, Client Experience, Omeda
Tony’s role leading the Client Success team is to help media companies monetize their data, grow their audience, and implement new technology and products. Previous to Omeda, Tony spent ten years at Bobit Business Media, an eighteen-brand, west coast media company where he ran the audience development, email marketing, and data teams. As an audience growth and engagement marketing expert, Tony served as the senior strategic leader of user lifecycle management including new subscriber/user acquisition, retention, and engagement with the goal of increasing the overall audience for all products. Over the last thirteen years in the media industry – Tony has led the adoption and implementation of multiple subscription fulfillment solutions, email marketing services, and customer data platforms. Part CMO, part CTO – Tony’s passion is growing audience through the right balance of marketing best practices and technology solutions to drive growth, engagement, and revenue.