The Media Future Will Be Streamed, Tokened, Personalized

Digital publishing is poised for its next revolution...in consumption, technology and revenue. Time spent with non-linear video is dominating user attention and advertiser dollars. Web 3.0 will allow for tokenized, individual digital relationships with audiences. And the revenue opportunities for everything from NFTs to metaverse experiences to e-commerce, challenge all media companies to get out of their comfort zones in selling mere impressions and subs.

Let's lean forward. At MediaPost's annual Spring Publishing Insider Summit we challenge media executives to share their strategies and practical planning for change. What will the sustainable media revenue portfolio of 2024 look like? How will streaming media fit in? How do companies maintain their advertising base while investing in Web 3.0?

We will explore:

The diversified business plans 0f 2024
Streaming success for media brands
The new opportunities in e-commerce
NFTs and Web 3.0 for publishers
Post-cookie strategies for leveraging first-party data
The new face of content studios

Every aspect of the media business has become a moving target. At the MediaPost Publishing Insider summit we bring senior media business executives together to share their plans for getting ahead of the curve.

Conference Content Programmer

Steve Smith, VP, Editorial Director, Events, MediaPost

Publisher VIP Program:

Select publishing executives are eligible for a VIP Pass to attend the Publishing Insider Summit. To see if you qualify, please contact Kevin Massa at: massa@mediapost.com.

Some attendees of this event include:

Register for this event

Stay Informed

Wednesday, 06/01

6:30 PM Central

7:30 PM ET

Welcome Cocktails

Thursday, 06/02

8:00 AM Central

9:00 AM ET

Coffee Service Available

8:15 AM Central

9:15 AM ET

VIP 1:1 Meetings

9:00 AM Central

10:00 AM ET

Breakfast Buffet Opens

9:15 AM Central

10:15 AM ET

Sponsor Breakfast Presentation

9:35 AM Central

10:35 AM ET

Opening Remarks

MC: Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm

9:45 AM Central

10:45 AM ET

Keynote

10:10 AM Central

11:10 AM ET

Presentation: Scaling Audience and Revenue: The Arena Model

Legacy media brand Sports Illustrated turned around its market share, moving from #13 to #4 in sports through content and audience development, channel development and brand-focused direct sales. Rob shares lessons learned from building the 100-site Fan Nation network, accelerating growth through breaking and trending news, video and evergreen content and then monetizing them with direct brand sales and affiliate commerce. This foundation now supports expansion into affiliate commerce, and we are now extending it to new arenas via TheStreet.com and recent acquisition of Parade.com.

Presenter: Rob Barrett, President, Media, The Arena Group

10:30 AM Central

11:30 AM ET

Sponsor Spotlight and Coffee Break

11:00 AM Central

12:00 PM ET

Panel: The Two-Year Plan: Sustainable Revenue Strategies for 2024

As many publisher look beyond survival towards sustainability, how are they setting their organization up for longer term success in integrating revenue streams? What does the overall revenue strategy look like as senior executives plan their investments and anticipate sources of growth over the next two years? What are they planning for the evolving ad opportunities? For direct-to-consumer income? For e-commerce? For consolidation and M&A? For TV and Video? For licensing and partnerships? What do they expect the pie to look like in two years?.

Panelist: Bonnie Fuller, President and Editor in Chief, Hollywood Life @BonnieFuller

11:30 AM Central

12:30 PM ET

Panel: Are NFTs and "Web 3.0" Really All That?

There is a new bright shiny object in town - Web 3.0. Let the Buzzwording commence. NFTs, metaverse, blockchain, tokenization, ubiquity. But what are the actual Web 3.0 qualities most relevant to most publishers? Our panel bravely untangles what Web 3.0 really means for their business prospects.

11:50 AM Central

12:50 PM ET

Roundtables

Is Web 3.0 All That?
What We're Selling: Growth Opportunities in Ad Sales

12:30 PM Central

1:30 PM ET

Sponsor Lunch Presentation

2:00 PM Central

3:00 PM ET

IN-Person Afternoon Activities

Golf at Hermitage Course

Brewery Tour

Friday, 06/03

8:00 AM Central

9:00 AM ET

Coffee Service Available

8:15 AM Central

9:15 AM ET

VIP 1:1 Meetings

9:00 AM Central

10:00 AM ET

Breakfast Buffet Opens

9:15 AM Central

10:15 AM ET

Sponsor Breakfast Presentation

9:35 AM Central

10:35 AM ET

Welcome Back

MC: Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm

9:40 AM Central

10:40 AM ET

Keynote

Keynote: Alysia Borsa, Chief Business Officer, President of Lifestyle, Dotdash Meredith

10:05 AM Central

11:05 AM ET

Panel: You're All Streamers Now: Competing For Post-TV Dollars

As the lines among TV, OTT, digital and social video blur, legacy print and Web publishers find themselves in direct competition with old and new TV, AVOD, YouTube aggregators, even TV manufacturers and TikTok influencers. How are these different video publishers assessing and competing with one another for the almighty video dollar?

PanelistS: Alia Daniels, Co-Founder & Chief Operating Officer, Revry, Inc.; Mike Richter, Vice President, Global Revenue Operations, CTV & Digital, Trusted Media Brands, Inc.

10:35 AM Central

11:35 AM ET

Sponsor Spotlight and Coffee Break

11:05 AM Central

12:05 PM ET

Case Study:Catch a Rising Streaming Star

Presenter: Ophira Edut, CEO, AstroStyle

11:25 AM Central

12:25 PM ET

Case Study: Testing Shoppable Video

Presenter: Shannon Toumey, VP of Strategy, Co-Head of Post Studios, New York Post

11:45 AM Central

12:45 PM ET

Roundtable - Selling Into the Streaming Boom

12:30 PM Central

1:30 PM ET

Sponsor Lunch Presentation

2:00 PM Central

3:00 PM ET

IN-Person Afternoon Activities

Tour of Third Man Records Studio

Axe Throwing at Bad Axe

Historic Nashville City Walking Tour

Saturday, 06/04

8:00 AM Central

9:00 AM ET

Coffee & Breakfast Buffet Opens

8:45 AM Central

9:45 AM ET

Sponsor Breakfast Presentation

9:00 AM Central

10:00 AM ET

Panel: First-Party Advantage? That Post-Cookie Strategy Panel

Cookie and data deprecation seem to favor media brands by enhancing the value of the first-party data they are supposed to be best at harvesting. But are publishers really ready to gather, align and leverage their unique access to audiences effectively? We challenge our panel of publishers to share the concrete strategies they have implemented internally and in market that are successfully executing on this first-part advantage? What tools are working now to win in this next stage of media vs. platforms for advertisers?

PanelistS: Michael Dugan, CTO, GO Media; Kodi Foster, VP of Commercial, The Washington Post

9:30 AM Central

10:30 AM ET

Case Study: Social 2.0

Thursday 2 p.m.

Golf at Hermitage Course

The President’s Reserve, designed by architect Denis Griffiths (designer Atlanta’s Chateau Élan Resort Courses), trails through 300 acres of natural Tennessee wetlands and along the banks of the beautiful Cumberland River.

Playing up to 7200 yards, The President’s Reserve can offer any golfer as much challenge as one might desire, yet be a pleasurable golfing experience for even the occasional golfer. The President’s Reserve has been recognized by Golf Digest Magazine as one of the TOP 10 in Tennessee.

Thursday 2 p.m.

Brewery Tour

Enjoy great times with fellow Summiters on a tour and tasting of local favorite Tailgate Brewery! A fiercely independent craft brewery in Nashville calling Music City home since 2014!

Friday 2 p.m.

Tour of Third Man Records Studio

Third Man Records is an independent record label founded by Jack White in 2001 its first physical location—a combination of record store, performance venue, and headquarters for the label—in Nashville, Tennessee, in 2009.

The Nashville location serves as a record store, label offices and live venue. It includes The Blue Room (a live performance venue), a photo studio and darkroom, a storage facility for master recording tapes, and the label warehouse. The Blue Room is the only venue in the world to record live shows direct-to-acetate producing a vinyl master in real time. To commemorate the opening of Third Man Records in Nashville, White debuted his new project, The Dead Weather, performing a short set for the 150 invited guests. The label's motto is "Your Turntable's Not Dead."

Friday 2 p.m.

Axe Throwing at Bad Axe

Join fellow summit attendees at Bad Axe Throwing for a fun afternoon. The sport of axe throwing was invented about 5 minutes after the first axe was created, however it was traditionally undertaken in the outdoors, far away from urban environments. Our aim is to take axe throwing out of the woods and into the bright lights of the big city, by presenting you with ... Bad Axe Throwing!

Friday 2 p.m.

Historic Nashville City Walking Tour

Johnny Cash, Patsy Cline, Hank Williams, Dolly Parton, Keith Urban, Elvis Presley, Willie Nelson and Tom Ryman are just a few of the people who have made their mark on the historical city of Nashville. On this tour you'll learn about the people and places that helped make this town "Music City". You won't want to miss this FUN and INFORMATIVE Tour!

What people are saying about this event

"This Publishing Insider Summit is one of the best conferences I've been to. Stellar lineup of speakers and great topics, just the right number of attendees, and the 1/2 day content with the afternoons free for activities was a huge win. It's not just the right amount of vendors but the right type. And the limited sponsors/vendors also was very welcomed."

- Evan Adlman, SVP, Enterprise Sales, Conde Nast

"The Publishing Insider Summit was a great three days of learning and networking. Everything was first class."

- Marcus Witte, Vice President, Integrated Media, Source Media

"I really enjoyed the intimate nature of this event - especially the ratio of publishers to potential partners. The breakout sessions and ability to network and discuss industry issues was invaluable. MediaPost does a great job of attracting relevant solutions providers to explore potential business opportunities together. This event is a great mix of content/education and fun networking events. I highly recommend attending."

- Bill Condon, Senior Director, Ad Integration & Partnerships, ESPN

"Very enlightening and well worth the time. Interesting to meet with and see what other media companies are doing."

- Rory McCafferty, SVP, Digital, The Hill

"As I was flying home from MediaPost’s Publishing Insider Summit, I was thinking that it was one of the best networking and educational/best practices sharing events that I’ve attended in many years. We’re already having follow up conversations with several sponsors from the event, and it was also great to meet a couple key partners we’ve been working with for several years. Thank you for producing such an intimate and insightful event."

- Tom Sly, VP Revenue, National Media, The E.W. Scripps Company

"I recently attended my first Publishing Insider Summit and I absolutely loved it. From the moment I walked through the doors, I was met with meaningful conversations and connections from within the publishing world! MediaPost’s intimate forum offers an impactful setting to learn from peers and talk through both the challenges we’re facing and successes we’re capitalizing on as the media landscape continues to shift. Already looking forward to the next event!"

- Tammy Abraham, VP, Corporate Partnerships, National Geographic

"I've been to Digidays, iMedia summits, and other similar events and enjoyed the size and content of this event in particular. It was an overall nice mix of conference sessions and afternoon activities that were great for having more casual, candid conversations. It forced folks that may not have otherwise hung out together after the morning events to do so. Really great event."

- Tim Trevathan, SVP, Publisher Solutions, Defy Media

"I am really impressed with the level of talent that you obtain for speakers and panelists for this event. This was my second Summit, and I have now partnered with several vendors that I have met at MediaPost's Publishing Insider Summit."

- Eric Myers, President, Belo Media Group

"I recently attended my first Publishing Insider Summit and I absolutely loved it. From the moment I walked through the doors, I was met with meaningful conversations and connections from within the publishing world! MediaPost's intimate forum offers an impactful setting to learn from peers and talk through both the challenges we're facing and successes we're capitalizing on as the media landscape continues to shift. Already looking forward to the next event!"

- Tammy Abraham, P, Corporate Partnerships, National Geographic

"The MediaPost Publisher Insider Summit was the perfect balance of content, networking and activity. The content was engaging, the networking was meaningful and the activities were top notch. Came away with new learnings, new relationships and great follow ups. Will definitely be back for future MediaPost events."

- Will Won, Director, Revenue Intelligence, Vox Media

"I really enjoyed this event, from both a personal and most importantly business perspective. It was run to perfection!"

- Paul Schneider, Senior Director, Partnerships, Digital Remedy

"The format and venue of the MediaPost Publishing Summit really fostered a spirit of collegiality among the conference attendees. As a publisher, I was able to very efficiently learn about new vendor offerings as well as best practices from other publishers. I highly recommend the experience."

- Patrick McCann, Vice President, Data Science, CafeMedia

"MediaPost's Publishing Insider Summit was an exceptional gathering of high quality executives that allowed for in-depth sharing of knowledge and experiences."

- Jeff Clark, VP Audience & Analytics, Postmedia

"MediaPost's Publishing Insider Summit provided the perfect meeting-ground for publishers, agencies and advertisers to connect openly, candidly and effectively. The summit provided a great launching pad for my new responsibilities as the Digital Revenue lead at Discovery, and I'm looking forward to applying some key learnings and connecting with great vendors who attended the summit."

- Enrique Montoya, VP, Digital Revenue & Ad Sales Marketing, Discovery Networks

"MediaPost turned out to be one of the most effective and enjoyable summits I've ever participated in."

- Gustav von Sydow, CEO, Burt

"I was incredibly impressed and satisfied with the event. The intimacy ensured the chance to have valid and valuable discussion with peers and prospects. I've already used new knowledge I gained at the event to my benefit in a business meeting back in the city."

- Rich Reiter, Business Development Director - Digital, Corbis Images

"Great format to exchange ideas and have open collaboration conversations!"

- Leandro Margulis, VP Partnerships Americas, Cint

"I was very impressed with the content and overall experience at the Publishing Insider Summit. The networking opportunities were very good, with the event set up in a highly collaborative format, which was great."

- Andy Sullivan, VP Business Development and Growth, Al Jazeera

"One of the top summits in our industry."

- Doug Harbrecht, Director of Digital Media, Kiplinger

Virgin Hotel
1 Music Square W
Nashville, Tennessee, 37203

Boutique Hotel in Downtown Nashville, and your place in Music City...

Nashville is legendary for food, fun, and more amazing music than you can possibly imagine. Just a few minutes away from downtown Nashville, Virgin Hotels Nashville is located right on historic Music Row and is steps away from the Gulch, Broadway, and Belmont & Vanderbilt University. Whether you’re looking to shop, listen to live music, catch a game at Bridgestone Arena, or stroll through the Midtown area, Virgin Hotels Nashville is the perfect destination for your getaway in Music City.

Booking your Room
To secure a room for the MediaPost Publishing Insider Summit, you MUST be a registered attendee of the 3-day conference. If you haven't done so yet, you may register for the event here.

To book your discounted room at the Virgin Hotel in Nashville you may do so here: https://stay.virginhotels.com/?adult=2&arrive=2022-06-01&chain=16320&child=0&currency=USD&depart=2022-06-04&group=3420763&hotel=10565&level=hotel&locale=en-US&rooms=1

This discounted rate and our inventory block will EXPIRE Monday, May 16th, 2022 at 5pm EST!!

If your room is not booked by Monday, May 16th, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

In addition to needing to be a registered attendee of the event, you must also be prepared to show proof of the COVID-19 vaccination upon arrival to the event (details on how to submit your vaccination confirmation made available after your event registration) or a negative PCR or Antigen (rapid) test taken within 72 hours of arrival to venue).

Virgin Hotel Nashville

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

The Media Future Will Be Streamed, Tokened, Personalized

Some attendees of this event include:

Register for this event

Stay Informed

Event Sponsors

Agenda

Wednesday, 06/01

Thursday, 06/02

Friday, 06/03

Saturday, 06/04

Wednesday, 06/01

Thursday, 06/02

Friday, 06/03

Saturday, 06/04

Featured Speakers

Rob Barrett

Alysia Borsa

Alia Daniels

Michael Dugan

Ophira Edut

Kodi Foster

Bonnie Fuller

Mike Richter

Shannon Toumey

Steve Smith

Activities

Thursday, 06/02

Friday, 06/03

Thursday 2 p.m.

Golf at Hermitage Course

Thursday 2 p.m.

Brewery Tour

Friday 2 p.m.

Tour of Third Man Records Studio

Friday 2 p.m.

Axe Throwing at Bad Axe

Friday 2 p.m.

Historic Nashville City Walking Tour

What people are saying about this event

"The Publishing Insider Summit was a great three days of learning and networking. Everything was first class."

"Very enlightening and well worth the time. Interesting to meet with and see what other media companies are doing."

"I am really impressed with the level of talent that you obtain for speakers and panelists for this event. This was my second Summit, and I have now partnered with several vendors that I have met at MediaPost's Publishing Insider Summit."

"I really enjoyed this event, from both a personal and most importantly business perspective. It was run to perfection!"

"The format and venue of the MediaPost Publishing Summit really fostered a spirit of collegiality among the conference attendees. As a publisher, I was able to very efficiently learn about new vendor offerings as well as best practices from other publishers. I highly recommend the experience."

"MediaPost's Publishing Insider Summit was an exceptional gathering of high quality executives that allowed for in-depth sharing of knowledge and experiences."

"MediaPost turned out to be one of the most effective and enjoyable summits I've ever participated in."

"I was incredibly impressed and satisfied with the event. The intimacy ensured the chance to have valid and valuable discussion with peers and prospects. I've already used new knowledge I gained at the event to my benefit in a business meeting back in the city."

"Great format to exchange ideas and have open collaboration conversations!"

"I was very impressed with the content and overall experience at the Publishing Insider Summit. The networking opportunities were very good, with the event set up in a highly collaborative format, which was great."

"One of the top summits in our industry."

Venue

Contact Us

Quality Pledge