October 18 - 19, 2021
Virtual Event

Stream, Shop, Subscribe: Finding Media's Growth Centers

Even as the ad economy bounces back aggressively, most publishers are looking beyond pent-up demand for a truly sustainable and resilient revenue mix. Video, e-commerce and paid content drove most of the recent growth because they represent secular trends of media use, customer journeys and DTC exchanges of value.

At the annual Fall edition of MediaPost’s Publishing Insider Summit we focus on these three areas of sustained growth for media with specific questions. What does a truly integrated portfolio of advertising, DTC and e-comm revenue streams look like? How can publishers playing in the lucrative streaming video game win at discovery and audience development? What lies beyond affiliate links and buying guides for tapping the great e-commerce flow? And how can the more diversified media revenue plan add up to more than the sum of its parts?

We will explore:

  • Building video audiences amidst the clutter
  • Ad sales strategies for 2022
  • E-comm revenue beyond affiliate links
  • Balancing advertising and DTC revenue streams
  • New strategies for monetizing social reach?
  • Social video beyond YouTube

Conference Content Programmer

Steve Smith, VP, Editorial Director, Events, MediaPost



Publisher VIP Program:

Select publishing executives are eligible for a VIP Pass to attend the Publishing Insider Summit. To see if you qualify, please contact Kevin Massa at: massa@mediapost.com.

Publishing Insider Summit 2021 Attendees Include

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Agenda

Monday, 10/18

10:00 AM ET
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:10 AM ET
Keynote Interview: From Sneakers to Hot Sauce Smackdowns: It’s a COMPLEX Thing
COMPLEX Networks was among the earliest traditional media companies to fully embrace its digital destiny and that its audience’s passion points could be served best by online innovations. From helping turn the sneaker fad into a culture to grasping the formats and economics of streaming with compelling ideas like celebrity hot sauce showdowns to hot sauce co-branding, COMPLEX had been adept at finding the business models that sustain a post-mass media publishing world. As the company becomes part of the BuzzFeed family, CEO Rich Antoniello reflects on lessons learned and what comes next.
Interviewee
Rich Antoniello, Founder and CEO, Complex Networks 
Interviewer
Joe Mandese, Editor-in-Chief, MediaPost 
10:35 AM ET
Sponsor Spotlight
10:45 AM ET
Panel: Beyond the Banner: Building the Next Revenue Portfolio
Publishers may be capturing the post-pandemic digital advertising sugar-rush, but big and small media moguls know that sustainable media businesses are looking beyond selling space. Whether it is branded media, e-commerce, licensing, events or subscriptions. We ask our panel of publishers to share not only their revenue portfolios for 2022 but how they integrate, staff and find synergies among these disparate revenue streams to build a while business plan that is more than the sum of its parts.
Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Michel Ballard, VP/G, Global Data Strategy & Monetization, Condé Nast 
Michael Fabiano, Vice President & General Manager, The Associated Press 
Nicole Luber, VP, Strategy, Bleacher Report 
Ken Shapiro, Chief Revenue Officer, Fandom 
11:25 AM ET
Case Study: Innovating in E-Commerce: Beyond the Link
As one of the world’s leading brand licensors, Meredith has had commerce in its DNA for decades. Online, the company has learned from its innovations across every emerging e-comm opportunity. From shoppable video to inspiration-to-shopping cart deep integrations with retailers like Walmart, GM of Commerce Content Chloe Reznikov walks us through how these next-gen e-comm models bring publishers way beyond the affiliate link.
Presenter
Chloe Reznikov, GM, Commerce Content, Meredith Corporation 
11:45 AM ET
Panel: Sellers' Market: Ad Sales Strategies for 2022
It's us vs. the oligopoly. What is the plan. Media sales teams share their come-to-market strategies for divvying up what Google, Facebook and Amazon leave behind, and perhaps even steal some share.
Moderator
Shaun Koiner, Chief Operating Officer, The Sporting News 
PanelistS
Ken Blom, Senior Vice President of Ad Strategy and Partnerships, BuzzFeed 
Jody Rones, SVP, Brand Partnerships, Leaf Group 
Avi Zimak, Chief Revenue & Strategy Officer, Maven 

Tuesday, 10/19

10:00 AM ET
Welcome Back
10:10 AM ET
Keynote: Building the AI-Driven Subscription Machine
As Gannett’s iconic USA Today brand moves towards more subscription-based models, it is growing a new brain for converting readers to members. Gannett’s Chief Product Officer Kris Barton explains how Artificial Intelligence is helping to drive not only conversion but deepen user immersion in the product itself to increase retention. What are the possibilities and limits of AI, especially when the electronic brain starts writing content itself?
Keynote
Kris Barton, Chief Product Officer, Gannett 
10:35 AM ET
Panel: Don't Touch That Dial!: Building OTT Audiences
SVOD, AVOD, CTV, TikTok, Mobile, and more offer publishers with an explosion of video distribution opportunities...and black holes. But how do media companies build audiences on the infinite grids of OTT How are they leveraging their other touchpoints to drive awareness? Should you be ready to invest in paid media on the target platform, or are there more affordable alternatives? Their existing audiences? Email, organic social, other video channels? What role does program frequency, length, dayparting play in creating loyalty and viewing habits? And what does success and scale look like in such a fragmented environment?
Moderator
Andrew Budkofsky, Co-Founder & CEO, Brand Further 
PanelistS
Amanda Dameron, Chief Digital Content Officer, Meredith Corporation’s National Media Group 
Seth Ladetsky, Senior Vice President, Client Partnerships and Head of Digital Sales Strategy, Turner Sports 
Eric Svenson, Sr. Director of Digital Marketing, The E.W. Scripps Company 
11:15 AM ET
Panel: Monetizing Social Ver. 2.0
Can the oligopoly and emerging social channels really be harnessed by publishers to serve rather than scrape revenue? Let's discuss how media companies are using their social reach to build brands, expand audience for themselves and their advertisers, and deepen audience relations. What does a revenue-driven social strategy look like now?
Moderator
Rob Williams, Contributing Editor, MediaPost 
PanelistS
Megan Neal, VP Social Media and Content Monetization, Motor Trend 
Heather Parker, Senior Marketing Solutions Architect, Belo + Company 

Featured Speakers

Rich Antoniello

Complex Networks
Founder and CEO

Michel Ballard

Condé Nast
VP/G, Global Data Strategy & Monetization

Kris Barton

Gannett
Chief Product Officer

Ken Blom

BuzzFeed
Senior Vice President of Ad Strategy and Partnerships

Amanda Dameron

Meredith Corporation’s National Media Group
Chief Digital Content Officer

Michael Fabiano

The Associated Press
Vice President & General Manager

Shaun Koiner

The Sporting News
Chief Operating Officer

Seth Ladetsky

Turner Sports
Senior Vice President, Client Partnerships and Head of Digital Sales Strategy

Nicole Luber

Bleacher Report
VP, Strategy

Megan Neal

Motor Trend
VP Social Media and Content Monetization

Chloe Reznikov

Meredith Corporation
GM, Commerce Content

Ken Shapiro

Fandom
Chief Revenue Officer

Eric Svenson

The E.W. Scripps Company
Sr. Director of Digital Marketing

Avi Zimak

Maven
Chief Revenue & Strategy Officer

Andrew Budkofsky

Brand Further
Co-Founder & CEO

Joe Mandese

MediaPost
Editor-in-Chief

Heather Parker

Belo + Company
Senior Marketing Solutions Architect

Jody Rones

Leaf Group
SVP, Brand Partnerships

Lisa Singer

MediaPost
Event Editorial Manager

Steve Smith

MediaPost
VP, Editorial Director, Events

Rob Williams

MediaPost
Contributing Editor

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General

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VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.