Pinehurst, NC - June 12 - 15, 2019

Event Sponsors

Agenda

Wednesday, 06/12

6:30 PM
Welcome Cocktail ReceptionWest Lawn/Front Porch

Thursday, 06/13

8:00 AM
Registration & Breakfast
Callaway/Oakley Hallway
8:00 AM
One on One MeetingsRoss/Tufts Room (next to General Session)
8:15 AM
Sponsor Breakfast Presentation
Callaway/Oakley Ballroom
Day 1 - Managing Many Audiences

Managing fragmentation is our opening gambit for our exploration of Diversification 2.0. How are publishers pulling together their multiple revenue streams into a coherent business? And as direct to consumer models proliferate, how does any one publisher address subscription fatigue. Finally, we look at Apple News+ and other attempts by platforms to play nicer with media. Really?

9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote: Hearst Magazines: The Data-Driven Publisher
Hearst Magazines is developing some advanced use cases for audience buying. In this session, Chief Data Officer Mike Smith will describe how the publisher leverages data across branded content, direct sold campaigns, sales ops and editorial. He’ll also talk about Hearst’s use of artificial intelligence.
Keynote
Mike Smith, Chief Data Officer, Hearst Magazines 
9:45 AM
Panel: Is Revenue Diversification a "Strategy" Yet?

Revenue "diversification" is nice and easy hook for describing how media companies plan to meet their business challenge. But execution and management of these many streams is as critical to success as picking bets. We open the Publishing Insider summit by asking top publishing executive the "how" of revenue diversity. How are they picking, funding, managing and )dare we say) synergizing a fragmenting business model?

Moderator
Melynda Fuller, Editor, Publishers Daily, MediaPost 
PanelistS
John Conway, General Manager, New Media, Capitol Broadcasting Company 
Nick Johnson, Head of Advertising, McClatchy 
Eli Lippman, Director, Digital, American Media 
10:15 AM
Coffee Break & Sponsor Spotlight
Callaway/Oakley Hallway
10:45 AM
Presentation: Publishers as Product Developers
As publishers start to think more like merchandisers, “product development” becomes a core competency. From online learning to micro-payment and new subscription models, Trusted Media Brands models shares its approach to maximizing consumer revenue.
Presenter
Stephanie Lombardi Werneken, Director, New Digital Products, Trusted Media Brands 
11:00 AM
Panel: Beating Subscription Fatigue: Tapping Consumers' Media Budget

With most publishers chasing direct revenue, media are chasing finite personal subscription budgets. What is the pitch? How are publishers marketing their value when everyone has their hands out and when free media remains the dominant model? How are they experiencing and fighting churn and containing acquisition costs? Calculating LTV and making direct revenue more central to the business as a whole?

Moderator
Nina Lentini, Editor, Events and Research, MediaPost 
PanelistS
Tobias Bennett, Vice President, Revenue & Partnership, Local Media Consortium 
Stephanie Lombardi Werneken, Director, New Digital Products, Trusted Media Brands 
11:30 AM
Panel: Apple "Minus?" and The New Math of Distribution

Apple is just the latest media fragmentation and redistribution scheme to dangle new revenue in front of media brands. Meanwhile, Facebook, Google and other platforms are trying to prove they really respect media's value to their platforms - no really this time. We ask several publishing executives how platform distribution adds up for them now? Where does it and doesn't it make sense in relation to a diversified revenue model?

Moderator
Steve Smith, VP, Editorial Director, Events, MediaPost 
PanelistS
Noah Keil, Senior Vice President, Strategic Insights & Growth, Group Nine Media 
Andy Sullivan, Vice President Business Development & Growth, Al Jazeera 
12:00 PM
Roundtables

Diversification as a Strategy - Nick Johnson, Head of Ad Sales, McClatchy
Subscription Sustainability - Tobias Bennett, Vice President, Revenue & Partnership, Local Media Consortium
Apple Minus? - Noah Keil, Senior Vice President, Strategic Insights & Growth, Group Nine Media

12:45 PM
Lunch
Callaway/Oakley Hallway
1:00 PM
Sponsor Luncheon Presentation
Callaway/Oakley Ballroom
Golf at Pinehurst: The Legendary No. 2, new classic No. 4 or amazing No. 8
Sport Clay Shooting
Par 3 & Putting Course fun at "The Cradle"
7:00 PM
Cocktail PartyDonald Ross Grill & Veranda (shuttle service provided)
8:00 PM
Dinner ReceptionDonald Ross Grill & Veranda

Friday, 06/14

8:00 AM
Registration & Breakfast
Callaway/Oakley Hallway
8:00 AM
One on One Meetings
Ross/Tufts Room (next to General Session)
8:15 AM
Sponsor Breakfast Presentation
Callaway/Oakley Ballroom
Day 2 - The New Advertising

Marketers still need media, even if the forms of advertising are evolving. On Day 2 of the Summit we ask how these new formats are integrating with the rest of the publishing business model. How are branded content studios, private marketplaces and emerging streams like audio and podcasting evolving to meet advertiser needs...and add up to more than the sum of its parts?

9:00 AM
Keynote Q&A: Evolving Womens’ Media: A Fuller Perspective
Callaway/Oakley Ballroom
Publishing legend Bonnie Fuller launched Marie Claire in the US, took the baton from Helen Gurley Brown at Cosmo, led Glamour and rethought the celebrity newsweekly at US Weekly and AMI. A decade into her latest venture, Penske’s HollywoodLife, she explores with us how women’s content and entertainment media are evolving to a digital-first stage. What has she learned from the digital disruption, and what traditions from the women’s magazine legacy need to be brought forward?
Interviewee
Bonnie Fuller, President and Editor in Chief, Hollywood Life 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:30 AM
Panel: The New Economics of Branded Content

Margins are being crushed as the market gets cluttered with brand studios, distribution costs rise and advertiser interest may have peaked. As the branded content market matures, how are publishers adapting? What does the staff investment and talent mix look like now? How can we contain distribution costs? And how are publishers rethinking making these businesses a growing part of the revenue mix. sustainable?

Moderator
Melynda Fuller, Editor, Publishers Daily, MediaPost 
PanelistS
Edgar Hernandez, Chief Revenue Officer, Complex Networks 
Scott Messer, SVP, Media, Leaf Group 
Jesse Shaw, Director, Bleacher Report 
10:15 AM
Coffee Break & Networking
Callaway/Oakley Hallway
10:45 AM
Presentation: Diversifying Your eCommerce Stream
The marriage of content with e-commerce has been rocky in recent years. Changes in Amazon’s rate structure compel many publishers to explore diversification strategies and rethink how to manage and promote commerce content. Let’s discuss.
Presenter
Lynda Mann, VP of Commerce, DigitalTrends 
11:15 AM
Panel: Selling the PMP Value Proposition

By some accounts, programmatic advertising accounts for more ad revenue to many publishers than direct, often driven by the growth in private marketplaces. We explore how publishers are positioning and packaging their PMPs to compete with the oligopoly competition. How are they selling their audience, transparency, safety, viewability? What is resonating with advertisers most now and what is the growth path for the PMP?

Moderator
Nick Ames, Director, Client Success, McClatchy 
PanelistS
Brendan Cleary, VP of Programmatic Sales & Ad Operations, The Guardian 
Jeff Lustig, Manager, Programmatic Operations, News Corp|NewsIQ 
Jennifer Sun, Associate Director of Product, Programmatic Advertising, DotDash 
Jason Tate, Director, Programmatic and Partnership Development, MediaNews Group 
12:00 PM
Roundtables

Managing Branded Content Challenges - Scott Messer, SVP, Media, Leaf Group
Selling the PMP Proposition - Nick Ames, Director, Client Success, McClatchy
Increasing E-Commerce Revenue - Lynda Mann, VP of Commerce, DigitalTrends

12:45 PM
Lunch
Callaway/Oakley Hallway
1:00 PM
Sponsor Lunch Presentation
Callaway/Oakley Ballroom
Golf at Pinehurst Resort: Courses No. 2, 4 or 8
Brewmaster Tour
Historic Walking Tour of Pinehurst
7:00 PM
Cocktail PartyBallroom at No. 9 (shuttle service provided)
8:00 PM
Dinner ReceptionBallroom at No. 9

Saturday, 06/15

8:00 AM
Registration & Breakfast
Callaway/Oakley Hallway
Day 3 - The New Businesses

Events, licensing and e-commerce, OTT and TV - are all enticing new businesses for many publishers. But many require both investment and organizational changes. We wrap the Summit interrogating the business cases for some of these brightest, shiniest objects.

8:45 AM
Keynote: So You’re An Agency Now

Can a media company really build an agency that makes economic sense for itself but also serves the best interests of marketing clients? Belo has been building and buying aggressively to that end. Eric Myers maps the plan – to use its O&O data analytics company to drive insights, focus on attribution and performance modeling to offer a media agnostic agency for the right clients and a sustainable business for Belo.

Keynote
Eric Myers, President, Belo Media Group 
9:15 AM
Presentation: Betting big on OTT
Callaway/Oakley Ballroom
In 2016 Newsy shifted from a desktop syndication business to lean back experience of OTT and linear television. These big screen ad experiences are highly desirable and aren’t plagued with the fraud, viewability, and over-supply issues found on web and mobile. This pivot enabled Newsy to expand its OTT presence, grow audience and share across the entire ecosystem, while becoming one of the most watched services in the rapidly growing sector.
Presenter
Freddie Godfrey, Senior Director of Strategic Partnerships, Newsy/Scripps 
9:30 AM
Panel: Tuning Into New TV

From Amazon/Apple Channels to Snapchat/YouTube Originals to Pluto/Hulu/Roku, the next generation of big and small screen video promise to make TV stations of all of us. But publishers have been lured into costly video projects before? What is different now? With the deal structures? The revenue models and cost structures? The dependence on capricious distribution overlords?

Moderator
Damian Slattery, VP Marketing, Fast Company 
PanelistS
Freddie Godfrey, Senior Director of Strategic Partnerships, Newsy/Scripps 
Sarah Krembs, National Director, Strategic Sales, AccuWeather 
Dennis O`Neill, Senior Vice President, Sales, Insider Inc. 
10:00 AM
Presentation: Compliance is an Opportunity: Leveraging Regulation
As the regulations surrounding data privacy are changing rapidly, much of the focus is on potential financial penalties and negative impacts. In this presentation we look at the regulations from a different perspective. How can these new regulatory risks create opportunities for your company’s communication flows and first-party data offerings?
Presenter
Nick Potvin, Senior Manager, of Ad Product and Technology, PGA Tour 
10:30 AM
Roundtables
Callaway/Oakley Ballroom
The Next Video Opportuntiy - Sarah Krembs, National Director, Strategic Sales, AccuWeather
Compliance, Risk and Opportunity - Nick Potvin, Senior Manager, of Ad Product and Technology, PGA Tour
11:00 AM
Conference Concludes

Venue

The Carolina Hotel, Pinehurst, NC
80 Carolina Vista Drive
Pinehurst, North Carolina, 28374
Registered attendees of the Summit may book accommodations at Pinehurst Resort at a discounted group rate. To book within our room block at the discounted rate please use the following link: https://book.b4checkin.com/chameleon/Pinehurst/rlp/79682 OR call (855)235-8507 and reference Media Post booking ID 79682.
Some say you can feel the spirit of Pinehurst as you turn onto Carolina Vista Drive. Built in 1901 by famed architect and designer Frederick Law Olmsted (Central Park in New York City and the grounds of Biltmore House), the majestic century old Carolina Hotel with its sweeping verandas, makes you feel as though you’ve stepped back in time to an era when elegance defined grand hotels and resorts. Dubbed the “Queen of the South,” The Carolina has 230 Four-Diamond guest rooms including suites.
 
Built in 1895, The Holly Inn was Pinehurst’s first hotel and is located a short walk away in the heart of The Village at Pinehurst. The Four Diamond Holly features 82 guest rooms and suites each as unique as the hotel itself. Every detail has been attended to with fine touches in every nook, from the jewel-toned Tiffany lamps, to the reading selection in the library, and to the comfort of a rocking chair in your guest room.
 
Amenities for both lodges include elegant restaurants, casual lounges and bars, coffee shop, tennis courts, bike rentals, fitness center, luxury spa, airport shuttle, and of course access to 9 different world-class golf courses (with 3 of the 9 ranked in Golfweek’s Top 100 in the US). A world-class tennis, spa, meetings, special events and family resort, where life actually seems to slow down - so you can enjoy every minute of it.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.