Agenda

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Sunday, October 14

6:30 PM
Welcome Cocktail Reception

Monday, October 15

8:00 AM
Registration & Breakfast
Day 1: From Content to Product As publishers strive for more direct access to audience loyalty and revenue, product development has moved to the center of media business models. We open the Publishing Insider Summit exploring how media brands are analyzing audience needs and habits, developing new products around those insights and finding more direct revenue as a result. From apps, to ecommerce, pop-up services to subscriptions, how is content being reimagined more as product?
1:00 PM
Lunch
1:10 PM
Golf at Barton Creek
Cruise on Lady Bird Lake
Brewery Tour
Kayak Downtown Tour
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Tuesday, October 16

8:00 AM
Breakfast
Day 2: The New Ad Product Rumors to the contrary, advertising is far from dead. We spend Day 2 of the summit revisiting what is working, and growing, in the ad revenue stream. We try to pin down the ever-shifting video business model. How have branded content studios evolved into sustainable businesses? And how are ad sales teams rethinking the tools and products that maximize yield?
1:00 PM
Lunch
Golf at Fazio Canyons
Horseback Riding
Disc Golf in Roy G. Guerrero Colorado River Metro Park
Check Out Austin Bike Tour
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Wednesday, October 17

8:00 AM
Breakfast
Day 3: Partnering With Your Audience A customer-first approach brings media companies in touch with audiences in new and deeper ways. We round out the Summit exploring these deeper touchpoints. Live experiences increasingly drive user loyalty and new revenue opportunities. Meanwhile the face of social has changed markedly, and we explore how distribution and influencer tactics have evolved.
10:45 AM
Conference Concludes