Agenda

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Sunday, October 14

6:00 PM
Welcome Cocktails
7:15 PM
VIP Orientation & Buffet Dinner
8:00 PM
(By invitation only)

Monday, October 15

Day 1: From Content to Product As publishers strive for more direct access to audience loyalty and revenue, product development has moved to the center of media business models. We open the Publishing Insider Summit exploring how media brands are analyzing audience needs and habits, developing new products around those insights and finding more direct revenue as a result. From apps, to ecommerce, pop-up services to subscriptions, how is content being reimagined more as product?
8:00 AMThe Driskill, 2nd Floor
Registration & Breakfast
8:15 AM
9:00 AM
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Among the oldest and most successful digital-native media brands, Slate has tried every imaginable business model over 20+ years. It has settled now on (almost) all of them. CRO Charlie Kammerer discussed pulling many revenue levers, from programmatic advertising to subscriptions, custom content and events, podcasting and more. How do these streams reinforce one another and become more than the sum of their parts?
Interviewee
Charlie Kammerer, Chief Revenue Officer, The Slate Group 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM
In order to develop more direct relationships with customers, publishers are thinking more like CPGs. There is a new focus on product development, customer mapping, packaging and service. There is a new focus on developing specific new media products that users will pay for, that will immerse them in new experiences, that service very specific tastes and needs. How are media companies rethinking and reorganizing their businesses towards putting customers, not just content, at the center of their priorities and operations?
Moderator
Melissa Diaz, Director, Ad Product Marketing, Meredith Corp. 
PanelistS
Bill Allman, Chief Digital Officer, Smithsonian Enterprises 
Dennis Strong, SVP, Head of Media Sales, Source Media 
Rameez Tase, VP of Audience Development & Insight, Axios 
Yanna Wilson-Fischer, Circulation Marketing Director, The Economist 
11:00 AM
After years of leveraging a hard paywall, The Wall Street Journal used data to create their dynamic paywall which focuses on the traits of an individual customer. Now, they have brought their paywall strategy offsite and incorporated it their paid media and marketing efforts.
Presenter
Alex Halen, Global Paid Search and Programmatic Manager, Dow Jones 
11:30 AM
Everyone is chasing direct revenue streams from consumers, but what have publishers learned about growing and maintaining their subscriber base? How is the new emphasis on product development tied to subscription revenue? Is "customer service" more important than ever? Is a path to purchase emerging among media customers? And what does the customer acquisition landscape look like now?
Moderator
Steve Dorsey, VP, Innovation and Planning, Statesman Media 
PanelistS
Ted Bongiovanni, Director of Product, Consumer Reports 
Todd Schauman, Director of Marketing And Analytics, Christian Science monitor 
12:00 PM
Product Development - Melissa Diaz, Director, Ad Product Marketing, Meredith Corp.
Paid Content Models - Ted Bongiovanni, Director of Product, Consumer Reports
Customer Acquisition - Yanna Wilson-Fischer, Circulation Marketing Director, The Economist 
1:00 PM
Lunch
1:10 PM
Cruise on Lake Austin
Real Austin Guided Bus Tour
Electric Bike Tour of Austin
5:45 PMGen Session
VIP 1:1 Meetings - 2nd Round
6:30 PMStephen F’s
Cocktail Party
7:30 PMRoaring Fork
Dinner Reception

Tuesday, October 16

Day 2: The New Ad Product Rumors to the contrary, advertising is far from dead. We spend Day 2 of the summit revisiting what is working, and growing, in the ad revenue stream. We try to pin down the ever-shifting video business model. How have branded content studios evolved into sustainable businesses? And how are ad sales teams rethinking the tools and products that maximize yield?
8:00 AM
Breakfast
8:15 AM
8:45 AM
Once a vocal digital holdout, the Rolling Stone brand has moved under Penske Media’s umbrella and is now all-in for cross-channel expansion. We explore with the brand’s new CRO how he plans to remain committed to the vitality of its iconic print product and extend its presence into video franchises, live events and younger demos. What does a baby boomer icon look like in a 21st Century Ver. 2.0?
Keynote
Andrew Budkofsky, Chief Revenue Officer, Rolling Stone 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
After multiple bait and switch moves from the major video platforms, "pivots" towards and away from streaming media investments, where are publisher video strategies now? What is Facebook Watch good for? Are publishers finally seeing viable models from YouTube? Are Amazon Channels, OTT, mobile the next viable channels? What should we be watching?
Moderator
Joshua Rubin, Managing Director, Creative Strategy, Daily Dot 
PanelistS
Evan Bregman, Director of Programming, Rooster Teeth 
Jay Holzer, Head of Linear, Tastemade 
Tom Sly, CRO, E.W. Scripps 
10:00 AM
Word trends greatly intersect with cultural events and social discourse and Dictionary.com’s data gives a window into the zeitgeist of our times. Increasingly, consumers are as concerned about a brand's values as their products. Social conversations are a powerful way to express these values with tangible meaning. Liz McMillan will share her experiences with finding the key words to define a brand and how that touchpoint with consumers can also lead to increased visibility among other businesses. 
Presenter
Liz McMillan, CEO, Dictionary.com 
10:45 AM
Publishers always have aspired to offering agency-like resources direct to advertisers. The trend accelerated, however, when the traditional agency model started to stumble as interest in branded content and native solutions increased. But several years after the rise of the "Content Studio" what have publishers learned about building sustainable businesses here? About staffing, client acquisition and retention, pricing and packaging?
Moderator
Tara Meyer, VP, Branded Content Sales & Strategy, New York Post 
PanelistS
Jackelyn Keller, VP of Revenue Strategy, Dotdash 
Michelle Madhok, CEO, SheFinds Media 
Sam Moulton, VP Marketing, Outside 
John Toth, Vice President, Americas, Reuters 
11:30 AM
Despite what you have heard, digital advertising revenue remains the backbone of most media businesses. And tools like Ads.txt, header bidding, guaranteed programmatic and private marketplaces can increase CPMs and yield. Two senior ad sales execs explore how they are evolving the product mix to keep the ad revenue stream thriving.
Moderator
William Won, Director, Concert Marketplace Revenue, Vox Media, Inc. 
PanelistS
Jason Tate, Director, Programmatic Partnership Development, Digital First Media 
James Van Sweringen, Head of Data Science and Yield, Mansueto Ventures/Fast Company, Inc. Media 
12:15 PM
Video 3.0 - Joshua Rubin, Managing Director, Creative Strategy, Daily Dot
Branded Content Studios - Tara Meyer, VP, Branded Content Sales & Strategy, New York Post
Driving Ad Growth - William Won, Director, Concert Marketplace Revenue, Vox Media, Inc.
1:00 PM
Lunch
Golf at Barton Creek, Fazio Foothills course
Brewery Tour
Kayak on Lady Bird Lake
6:30 PMVictorian Room, 1st Floor
Cocktail Party
7:30 PMVictorian Room, 1st Floor
Dinner Reception

Wednesday, October 17

8:00 AM
Breakfast
Day 3: Partnering With Your Audience A customer-first approach brings media companies in touch with audiences in new and deeper ways. We round out the Summit exploring these deeper touchpoints. Live experiences increasingly drive user loyalty and new revenue opportunities. And media are closest to customers’ immediate interests and needs at the local level, but are there any sustainable journalism and business models left to satisfy this need?
8:45 AM

Complex has successfully grown to be the dominant men’s media brand online by not letting itself be defined either by distribution channel or media format. We will explore how an original magazine brand built a series of sustainable video franchises that reach across digital, OTT, cable and even Snapchat as well as a massive event series that taps into marketing partners in myriad ways. How is the company bringing these plans to scale, amortizing investment and containing cost?

Keynote
Christian Baesler, President, Complex Media 
9:15 AM
From pop-up media experience to issue-driven conferences to live podcasts, publishers are exploring multiple models for interacting in-person with their audiences. We ask several executives on the leading edge of this charge to share how they are organizing these efforts internally, packaging them for both editorial and advertisers, and measuring their impact. How important are partnerships? When and where should you bring your media brand live?
Moderator
Nick Schenck, SVP, Customer Acquisitions, FloSports 
PanelistS
Deborah Kadetsky, SVP, Audience Development, SheKnows 
Evan Luzzatto, President, NYLON 
9:45 AM

Facing down the legendary challenge of digital to newspaper media, McClatchy is reorganizing and repackaging the ways it sells its value proposition across the former local fiefdoms of regional brands. After years leading NBCUniversal and Turner’s online ad sales, Nick Johnson’s assignment is to bring McClatchy’s presence in 30 different markets into a more seamless and scaled digital effort. What is the plan for newspaper sustainability in the 21st Century?

Interviewee
Nick Johnson, Head of Advertising, McClatchy 
Interviewer
Nina Lentini, Columnist, MediaPost 
10:15 AM
The changing media landscape has put journalism under an intense spotlight. Can newspapers survive? Or is there a path for journalists to grow their own revenue? This presentation looks into the future and how it can happen now.
Presenter
Bill Church, Senior Vice President of News, Gatehouse Media 
10:30 AM
Building an Event Business - Deborah Kadetsky, SVP, Audience Development, SheKnows
The State of Programmatic - Chris Copeland,  Head of Publisher Success, Ogury
11:00 AM
Conference Concludes