October 15 - 18, 2017
@ the ACL Music Festival, Austin, TX

Audience Is King: The New Math of Media 2022

After advertising as usual, then what? As marketers lose faith is traditional interruptive formats, and even start to doubt the effectiveness of digital to build their brands, media companies that hope to see 2022 need a five-year plan that look beyond the usual "content is king" mantra.