Selling Quality in the Duopoly Marketplace

Finding revenue growth and sustainable media business models in an economy increasingly dominated by two media "frenemies" is both a challenge and the key opportunity for major media in 2017. Both advertisers and many audiences are veering back towards trusted, well-lit and safer media environments. But can the media companies themselves meet the opportunity, even move the market, towards quality again? At the fall Publishing Insider Summit we focus on monetizing quality and finding revenue opportunities amidst an ad economy that is consolidating and an audience that is fragmenting.  

Leading publishers are not satisfied scrambling over the “table scraps” many feel the duopoly is leaving for the rest. They are learning to innovate, in how they come to market with new ad, data, video and branded content products. In a unique peer-to-peer format, select senior publishing executives share their best practices in proving our the value of quality media through research, harder data and better accountability.

We will explore:

  • Building sustainable media business models in a shifting digital ad economy
  • Making data a new profit center
  • Adapting to ever-changing digital video models
  • Header Bidding 2.0
  • Making branded content studios sustainable

Reasons and Benefits of Attending

* Unparalleled access and knowledge sharing with the leading minds in the Industry

* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies

* Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference

* Cocktails and evening dinners bring the group together over casual conversations and delicious meals

* Be part of driving the Publishing Channel forward as a key component of marketing campaigns, within your company and the industry

* Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties

* Congenial, relaxed experience. Attendees are working together to move the industry forward

* Enhance your Publishing initiatives with new solutions learned and partnerships gained

Summit Attendee Testimonials

“As I sat at this Summit with top thought leaders and marketers from some of the top companies in the world, I gained perspective on opportunities we have yet to leverage. The discussions and conversations, both during the sessions and offline, extended the value of the event and were just as valuable as the sessions themselves.  One cannot help but come away from this Summit with a renewed invigoration for this channel along with a list of action items to bring back to their programs.”
- Ryan R. Sagan, Senior Marketing Consultant, InterContinental Hotels Group

"Having been jaded from other conferences where I hear much of the same thing every time, I'm glad I went against my instincts and attended MediaPost's Insider Summit.  I learned a great deal from industry peers at panels, but probably even more so at casual events where people felt able to talk freely. The venue and environment was perfect for that.  A terrific, one-of-a-kind conference for industry leaders to learn from one another."
- Bob Chandra, Sr. Product Manager, World Wide Marketing, Amazon

"The was a great Summit to get focused in the space, hear case studies of how others are activating, and to share perspectives on how to keep moving strategies forward."
- Barret Roberts, Senior Manager, Unilever