Jackelyn Keller

Dotdash VP of Revenue Strategy

Jackelyn Keller is Vice President of Revenue Strategy at Dotdash, one of the top-20 largest content publishers on the Internet, having assumed the role in March 2018. 

Since joining Dotdash in March 2016, Jackelyn has held various roles on both the Product and Revenue teams, where she built out the revenue product function, elevated Dotdash’s ad product offerings, advocated for an audience-centric approach to deliver the best ad performance, and integrated agile methodologies into the Revenue organization.

Prior to Dotdash, Jackelyn worked at The Atlantic, where she oversaw Atlantic Re:think’s branded content production team, winning Folio’s Marketing Team of the Year and garnering an honorable mention at Digiday’s Publishing Awards for Best Content Studio. Jackelyn brought seven years of television media expertise to Dotdash and has applied best practices from traditional media to an evolving digital media business. She started her career in ad-sales for Discovery Communications and then joined Turner, where she oversaw the activation for KFC & Adult Swim Pilots, earning an IAC Award for Best TV Integrated Ad Campaign.

Jackelyn holds a B.A. in English Communications from Yeshiva University and earned her M.B.A. from the Gabelli School of Business at Fordham University.

Meet Jackelyn at:

Panel: The Studio System: Are Publishers Agencies Yet?
Date/Time: 10:45 AM
Publishers always have aspired to offering agency-like resources direct to advertisers. The trend accelerated, however, when the traditional agency model started to stumble as interest in branded content and native solutions increased. But several years after the rise of the "Content Studio" what have publishers learned about building sustainable businesses here? About staffing, client acquisition and retention, pricing and packaging?

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