Online Video Study

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To help media planners, buyers and brands determine trends in the buying of online video ad inventory. Inlcudes a look at:  

- Online video budgeting plans for this year

- Current and planned video campaign patterns

- Online video spending tactics, by category

- What video categories clients are asking for

- Perceived barriers to additional video investment

Study conducted by Dynamic Logic with MediaPost's subscriber base with 225 respondents completing the survey, 158 of whom have planning, buying, approving responsibility. The 33-page study comprises charts and graphs of online video spending with budget breakdowns for media types including TV, online display, online video and mobile video.

Study resutls include:
  • Where largest percentage of total advertising budget goes in online video
  • Top media types for those who plan and buy media
  • How many use video ad networks
  • The role of user generated video content
  • Online video budget projections for 12 months
  • How many have used pre-rolls, in-banner video adn branded content integration?
  • What is used for creative in online video
  • How success is judged in online video

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