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To help media planners, buyers and brands determine trends in the buying of online video ad inventory. Inlcudes a look at:
- Online video budgeting plans for this year
- Current and planned video campaign patterns
- Online video spending tactics, by category
- What video categories clients are asking for
- Perceived barriers to additional video investment
Study conducted by Dynamic Logic with MediaPost's subscriber base with 225 respondents completing the survey, 158 of whom have planning, buying, approving responsibility. The 33-page study comprises charts and graphs of online video spending with budget breakdowns for media types including TV, online display, online video and mobile video.