SMB Mobile Adoption Study

Local marketers say there's one big thing missing from mobile advertising -- and they're willing to spend more money to get it.   The finding is part of Borrell Associates' 2012 Survey on Mobile Media Adoption, a survey conducted over the summer of 1,265 U.S. businesses who typically advertise in the local newspaper. 

The Mobile Media Adoption Survey program addressed a variety of key issues that local advertising and managers need to know about their own clients, prospects, and trends, including:
  • Establishing and updating benchmarks for current and expected investments in major media
  • Use of social and mobile media
  • Key factors in evaluating success of mobile programs
  • Impact of past mobile use on plans and expectations
  • Mobile spend and plans
  • How many have tried mobile advertisingWhat proportion of local SMBs are being pitched mobile

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